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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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3526 - 3550 of 7,117 Reviews for Foundations of Digital Marketing and E-commerce

By Nestor I

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Sep 9, 2025

Yo quiero saber por qué no funciona

By Dr. H T

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Feb 18, 2025

Very informative, thank you Google!

By Nadine v d H

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Feb 14, 2025

I learned so much from this course!

By Oussama M

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Feb 9, 2025

I love Coursera for all this course

By Ram K

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Dec 14, 2024

Very clear and straight explanation

By Md N I

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Nov 8, 2024

I have learn a lot from this course

By windi M

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Aug 20, 2024

I learned so much from this course!

By Sharifa a

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Aug 12, 2024

Easy to understand very informative

By Willy N

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Aug 2, 2024

This course is good and recommended

By Afinda B

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Jul 7, 2024

It was all good, thank you coursera

By Cindy K

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Jun 18, 2024

Easy to follow and efficient course

By Keith H

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Mar 14, 2024

Great course. Well worth the time.

By Ahmad H

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Dec 21, 2023

very engaging and productive course

By Hamid B

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Dec 3, 2023

It's an amazing course, I enjoy it.

By Terrie-Loye i C

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Nov 30, 2023

Why isn't my name on my certificate

By Samuel C

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Aug 20, 2023

very informative entry level course

By South K M

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Jul 6, 2023

Great course learned a lot from it.

By Ayushman T

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Jun 19, 2023

best course for foundation building

By Jake G

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May 30, 2023

I learned way more than I expected!

By Sahil T

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May 5, 2023

Amazing module absolutely loved it.

By Juancarlos O

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Apr 24, 2023

very easy to navigate, good content

By Adriana R

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Apr 19, 2023

Useful a lot of resources and quiz!

By Nwogwugwu D

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Mar 12, 2023

beautiful course and well explained

By Iryna P

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Mar 10, 2023

Thank you it was whery interesting!