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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5551 - 5575 of 7,229 Reviews for Foundations of Digital Marketing and E-commerce

By ISADORA P G

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May 18, 2025

perfeito

By Tiago m

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May 10, 2025

perfeito

By ALBERTO I

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Apr 18, 2025

Muy bien

By JEAN K D

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Apr 12, 2025

muy util

By Ifrana S

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Apr 4, 2025

The best

By Van N N N

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Mar 21, 2025

SO GREAT

By Karla H B

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Mar 18, 2025

exelente

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Mar 5, 2025

exelente

By Andrea C N

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Feb 25, 2025

loved it

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Feb 18, 2025

exelente

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Feb 15, 2025

Exelente

By Alice A

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Feb 11, 2025

The best

By Rajvee S

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Feb 10, 2025

nn nnnbf

By Mohammed N N J

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Dec 22, 2024

exellect

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Nov 11, 2024

exelente

By hitesh y

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Oct 17, 2024

exellent

By MOHAMMAD Z N

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Oct 11, 2024

its good

By Miel G

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Sep 12, 2024

Exelente

By Dasuni W

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Aug 21, 2024

Good job

By ricardo d

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Aug 15, 2024

very gud

By najwa h

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Jul 21, 2024

helpfull

By Juliana R

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Jun 4, 2024

Perfect!

By ahmed m a z

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May 22, 2024

عمل رائع

By MARINA S A

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May 17, 2024

Incrivel

By Ravshanbek M

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May 3, 2024

the best