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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5276 - 5300 of 7,230 Reviews for Foundations of Digital Marketing and E-commerce

By Samson M

•

Nov 10, 2022

Very good.

By Analiz Z

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Nov 7, 2022

Fantastic!

By Jamshed H

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Oct 31, 2022

Great Work

By Shuvojit K

•

Oct 29, 2022

well done

By Bright F

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Oct 26, 2022

Fantastic

By Bhaginder K

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Oct 22, 2022

Excellent

By Hafiz M A

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Oct 22, 2022

excellent

By Noman D

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Oct 20, 2022

Excellent

By Daniella A Z B

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Oct 19, 2022

Loved it!

By Priya S

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Oct 12, 2022

thank you

By Jyotirmayee N

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Oct 8, 2022

very good

By MUHAMMAD M J

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Oct 8, 2022

good work

By Balzhan A

•

Oct 7, 2022

i like it

By Nabil N

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Sep 27, 2022

excellent

By Nathalia R P

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Sep 26, 2022

muy bueno

By Yadav s

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Sep 25, 2022

very good

By Yvan N

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Sep 16, 2022

very good

By GEORGIA K

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Aug 16, 2022

Thank you!

By daniel r

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Aug 12, 2022

Muy bueno.

By Igor V

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Jul 22, 2022

Excellent!

By Vivek P

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Jun 6, 2022

Nice Start

By Juan E Z

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Feb 22, 2026

excelente

By Fawole B A

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Feb 19, 2026

Very good

By erika t

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Jan 28, 2026

muy bueno

By Shivangi S

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Jan 25, 2026

Very good