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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5176 - 5200 of 7,230 Reviews for Foundations of Digital Marketing and E-commerce

By MEKIBIB B S

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Jan 18, 2024

nice course

By Shweta U

•

Jan 3, 2024

Best course

By Yasir S

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Jan 2, 2024

very good .

By SHUBHAJOYTI D

•

Nov 10, 2023

nice course

By Andres B

•

Oct 10, 2023

grate bases

By Ivan V

•

Oct 9, 2023

good start!

By Shivanjali N

•

Oct 2, 2023

nice course

By Alifah N H

•

Aug 30, 2023

niceeeeeeee

By Ganpat C

•

Aug 26, 2023

awsum stuff

By sineenart c

•

Aug 24, 2023

really good

By Ziad N

•

Aug 14, 2023

Exceptional

By Xuan T B

•

Aug 1, 2023

I love this

By Vaibhav A M

•

Jul 26, 2023

Information

By Samantha C

•

Jun 26, 2023

Really good

By Camila a

•

May 15, 2023

Maravilloso

By Kaushal S

•

May 5, 2023

really nice

By Zafar B

•

Apr 4, 2023

Good course

By Vishal S

•

Mar 30, 2023

Best course

By Aman Y

•

Mar 10, 2023

very good

By GHULAM H

•

Mar 7, 2023

good course

By Erika G

•

Mar 3, 2023

Muito bom!!

By Kaoutar B

•

Mar 2, 2023

Very useful

By Thazin P W

•

Feb 12, 2023

It is good.

By Thiha H Z

•

Jan 14, 2023

Perfection!