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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5126 - 5150 of 7,230 Reviews for Foundations of Digital Marketing and E-commerce

By Rishabh T

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Jul 29, 2025

good course

By Kunal l

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Jul 24, 2025

its helpful

By Vivek P

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Jul 23, 2025

Good Course

By jyothish

•

Jun 23, 2025

Nice Course

By Silvano J T

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Jun 20, 2025

super fixe!

By Faryal n

•

May 30, 2025

It Was Good

By FATİH O

•

May 16, 2025

Good course

By Augusto V

•

May 15, 2025

ÓTIMO CURSO

By chilson m

•

Apr 26, 2025

well taught

By G n

•

Apr 4, 2025

very useful

By Arvind S

•

Mar 10, 2025

it was good

By M s a e s

•

Mar 9, 2025

دوره ممتازة

By Fabricio S

•

Mar 7, 2025

super bueno

By Mufti A P

•

Mar 6, 2025

Keep it up!

By Naveen V

•

Feb 27, 2025

nice course

By Jacobo B

•

Feb 27, 2025

Lo disfrute

By Osman M

•

Feb 26, 2025

Exceptional

By Eddy E

•

Feb 25, 2025

really good

By Kenta H

•

Feb 23, 2025

Great tech.

By Al S J

•

Feb 19, 2025

really cool

By Andreeyas S

•

Feb 18, 2025

Five stars!

By S M

•

Nov 5, 2024

Good course

By Sunny B

•

Oct 30, 2024

nice course

By GLORY J G C

•

Oct 29, 2024

The best :)

By Azhar K

•

Oct 28, 2024

good course