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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5101 - 5125 of 7,230 Reviews for Foundations of Digital Marketing and E-commerce

By Aman n

•

Oct 14, 2022

best course

By Dr. M T

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Oct 12, 2022

nice course

By michelle w

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Oct 11, 2022

informative

By Muhammed K ِ

•

Oct 11, 2022

very useful

By Shahobiddin A U o

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Oct 4, 2022

Thank you !

By Abdul B

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Sep 29, 2022

Excellent!!

By Sunaxee B

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Sep 20, 2022

Loved It!!!

By Karan N

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Sep 19, 2022

Great stuff

By EVERFUN M

•

Sep 16, 2022

good course

By Yatin D

•

Aug 31, 2022

Nice overall

By Oliver G

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Aug 19, 2022

Great course

By Ogazi H I

•

Jul 17, 2022

nice course

By MONIA M

•

Jun 29, 2022

Really good!

By Williams U

•

Jun 24, 2022

great course

By Sabarinath P

•

Jun 23, 2022

Great Course

By Radwa J

•

Jun 21, 2022

LOVED IT!!!

By Sylverlyn M

•

May 26, 2022

great course

By Damanbha M

•

Dec 8, 2025

Certificate

By Gustavo S B

•

Oct 16, 2025

achei legal

By Balaji R

•

Sep 26, 2025

Recommended

By Sameer A

•

Sep 25, 2025

nice course

By Alisha R

•

Aug 17, 2025

Best course

By Esha R B

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Aug 14, 2025

nice course

By TALISSON W D S B

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Aug 4, 2025

bom e legal