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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,537 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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4701 - 4725 of 7,113 Reviews for Foundations of Digital Marketing and E-commerce

By AMAN K

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Aug 11, 2024

good for future

By Đỗ T T N

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Aug 9, 2024

Nice, very good

By Zuchra L

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Aug 2, 2024

everything good

By Allissa M B

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Jul 22, 2024

I love Coursera

By Faber E M D

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Jul 1, 2024

Excelente curso

By Anitah L

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May 3, 2024

I'm so grateful

By bryan d j c e

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Apr 26, 2024

EXCELENTE CURSO

By Cesar M

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Apr 4, 2024

Great learning!

By Vinicius L

•

Feb 10, 2024

Great course!!!

By Saeed A

•

Feb 10, 2024

Good Experience

By James R

•

Feb 8, 2024

Excelente curso

By karim b

•

Dec 2, 2023

Best cours ever

By Matthew K

•

Nov 28, 2023

Great knowledge

By Sana S

•

Nov 1, 2023

Best Experience

By OuLasri A

•

Oct 21, 2023

Great Experince

By Sakthi P M

•

Oct 4, 2023

Amazing course!

By Paola L

•

Oct 3, 2023

Very insightful

By Leady Y W

•

Sep 26, 2023

thank u so much

By sergio e o

•

Aug 24, 2023

excelente curso

By Amgad A

•

Aug 20, 2023

amazing service

By Salwa B

•

Aug 16, 2023

IT WAS AMAZING!

By Rachel B

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Jul 21, 2023

Great learning!

By Sergio j I

•

Jul 8, 2023

great course >!

By mohamed e

•

Jun 17, 2023

thank you alot.

By Khurram S

•

Jun 3, 2023

excellent

course