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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4651 - 4675 of 7,231 Reviews for Foundations of Digital Marketing and E-commerce

By Muhammad f s

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Aug 29, 2023

sangat memuaskan

By Oluwatosin O

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Aug 29, 2023

Very insightful.

By Ahmad Z

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Aug 2, 2023

excellent course

By Malik N

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Jul 29, 2023

very informative

By Nduka I

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Jul 26, 2023

Amazing teaching

By Indri R

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Jul 24, 2023

very recommended

By Muhammad U

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Jul 7, 2023

EXCELLENT COURSE

By Deleted A

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Jun 21, 2023

Very informative

By Arisha H

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Jun 19, 2023

Amazing platform

By Jaya C D

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Jun 18, 2023

very good course

By Rakan S A

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Jun 17, 2023

Excellent course

By MALIK M S

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Jun 4, 2023

Excellent Course

By Globe T

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Jun 3, 2023

excellent course

By Yassine B

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May 30, 2023

Nice Experience!

By Michael A

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May 29, 2023

excellent course

By Usman A

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May 29, 2023

Excellent Course

By Andreas T

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May 23, 2023

very interesting

By Jameela P

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May 16, 2023

Amaizing course.

By Anoop K S

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May 12, 2023

Amazing.........

By Naveen K

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May 3, 2023

Great Experience

By chioma o

•

Apr 10, 2023

excellent course

By Jabran D

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Mar 27, 2023

very educational

By Kelsey A

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Mar 22, 2023

Great info here!

By MUTHU G

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Mar 19, 2023

Great Experience

By Fajar n N

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Mar 16, 2023

Very informative