Crisis Communications

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Crisis Communications

This course is part of Communicating with Presence Specialization

Instructors: Yago De la Cierva

3,411 already enrolled

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

82 reviews

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

82 reviews

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments

Taught in English

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This course is part of the Communicating with Presence Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 3 modules in this course

This Crisis Communications course equips professionals with essential skills to navigate and effectively manage crisis situations through strategic communication and interviews. Learn to identify crisis types, develop tailored response strategies, craft impactful messages, and handle media inquiries with confidence. Upon completion, you'll be able to protect your organization's reputation and maintain stakeholder trust during challenging times. Ideal for professionals in business, marketing, and public relations.

Upon completion of this module, learners will be able to recognise the unique characteristics of different crises and how to respond accordingly.

What's included

6 videos1 reading1 assignment

6 videosTotal 24 minutes

Crisis Communications Introduction2 minutes
Six Principles on Crisis Management8 minutes
Convene the Crisis Team2 minutes
Decide the Strategy6 minutes
The Structure of the Corporate Response6 minutes
Crisis Communications Conclusion1 minute

1 readingTotal 5 minutes

Get help and meet other learners. Join your Community!5 minutes

1 assignmentTotal 180 minutes

Single Choice Q180 minutes

Upon completion of this module, learners will have discovered how to apply personal ethical rules to facilitate relationships between journalist and corporate communicators.

What's included

4 videos2 assignments

As our specialization draws to a close, we say goodbye. We have explored persuasive communications, the role of the media, and crisis management, enhancing our understanding of effective communication. With gratitude for the knowledge gained, we embark on new journeys, equipped with skills to navigate the complexities of communication.

What's included

1 video

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Instructors

Instructor ratings

(23 ratings)

Yago De la Cierva

IESE Business School

3 Courses11,204 learners

Offered by

IESE Business School

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Reviewed on Jan 2, 2024

A very interesting course and very well presented , however the course was let down by the course certificate which to say the least appears amateurish ,it looks like someone has photo shopped it.

Reviewed on May 30, 2024

The videos are simple and easy to understand. I enjoyed every bit of it.

Reviewed on Jul 17, 2024

The course was so detailed and gave me more information than I thought I would get.

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.