Hoy en día, una estrategia de distribución forma parte del ADN de muchas empresas y una correcta gestión del canal es clave para el éxito de su producto. Los planes de distribución deben prepararse a largo plazo, combinando las siguientes áreas principales: perfil de la empresa, estructura de la cartera y posicionamiento de precios, política de salida al mercado, marketing comercial y minorista, comercio electrónico y gestión minorista global.
Gestión del canal de distribución y retailing
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Gestión del canal de distribución y retailing
This course is part of Implementación del Marketing Mix Specialization
Instructor: Maria Teresa Aranzabal
14,254 already enrolled
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Gain insight into a topic and learn the fundamentals.
444 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
97%
Most learners liked this course
What you'll learn
Conocer los pasos para diseñar y gestionar un canal de distribución, identificar a los actores, sus funciones y cómo gestionar los conflictos.
Identificar los tipos de estrategias de venta al por menor y cómo los minoristas mantienen ventajas competitivas sobre su competencia.
Descubrir diversas oportunidades de crecimiento para los minoristas y determinar qué estrategias de entrada son las mejores.
Conozca la importancia de una presencia online estratégica para los minoristas y las tendencias futuras en la venta al por menor.
Skills you'll gain
- Promotional Strategies
- Market Opportunities
- Retail Store Operations
- Supply Chain Planning
- Merchandising
- Supply Chain Systems
- E-Commerce
- Technology Strategies
- Logistics Management
- Marketing Channel
- Supply Chain
- Web Presence
- Business Strategy
- Digital Transformation
- Conflict Management
- Growth Strategies
- Retail Management
- Competitive Analysis
Details to know
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Assessments
4 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is part of the Implementación del Marketing Mix Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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Showing 3 of 444
RB
Reviewed on Feb 28, 2018
Estoy complacida con el curso y seguiré participando de Coursera. Gracias a los profesores por su tiempo y dedicación.
JG
Reviewed on Mar 8, 2021
un curso muy completo, se que me va servir para mi crecimiento como profesional y poder crecer laboralmente gracias
AV
Reviewed on Feb 1, 2020
Excelente curso para todo aquel que desea tener un primer acercamiento al mundo del retailing y gestión de canales.
