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Learner Reviews & Feedback for Branding and Customer Experience by IE Business School

4.7
stars
561 ratings

About the Course

Bridge the gap between brand strategy and customer reality. This course reveals how branding efforts succeed or fail across every customer touchpoint, from purchase to service to daily use. Students will master a practical framework adapted from Customer Journey Mapping to align brand guidelines across departments, anticipate breakdowns, and measure impact where it matters most. They will learn to apply behavioral economics to prioritize customer experience improvements, use the Value Proposition Canvas to build internal alignment, and understand how employee experience shapes customer perception. Whether you're approaching from a branding or customer experience perspective, you'll gain an operational language for translating brand strategy into consistent, measurable customer experiences....

Top reviews

NS

Feb 16, 2019

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.

VG

Oct 15, 2020

Amazing insight into the customer journey and product design.

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51 - 75 of 128 Reviews for Branding and Customer Experience

By Patricia P

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Mar 29, 2022

Me encantó, pude aprende mucho con el curso

By Sebastian M

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Sep 22, 2020

Excelente profesor y profundidad del curso!

By Suryadeep M

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Aug 3, 2021

Thoroughly explained and relevant content

By JORGE G G

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Aug 11, 2025

excelente contenido y amplia explicación

By Juan P M M

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Sep 28, 2020

Gracias, un curso y docente EXCELENTES.

By Charlotte W

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Jun 11, 2024

High quality content, I learned a lot!

By Noman H S

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Apr 27, 2020

very informative and beneficial course

By Alan R L

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Apr 6, 2020

Conteúdo e metologia de alto nível!

By Taiwo T

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May 18, 2021

I totally loved the experience!

By Emmanuel D C

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May 15, 2020

Thanks this was really helpful!

By H M K

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Nov 5, 2025

Good course , Greate learning

By milenaguila 6

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Feb 9, 2022

Es un curso de gran provecho

By Teacher K

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Dec 16, 2021

Highly recommended course!

By Tinashe F

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Dec 1, 2025

Good course, eye opening

By Lea L

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Sep 13, 2025

Profound and interesting

By Vijay S

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Aug 12, 2020

Very nicely explained &

By SAMANTHA D N

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Apr 10, 2025

Buen curso, me gusto

By Sandra N

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Jun 14, 2022

Absolutely worth it.

By Lilian M

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May 18, 2022

i love the course

By Julio V M A

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Jan 31, 2022

very good thanks

By Oscar E D D L T

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Oct 6, 2020

Excelent course!!

By Jhemeli G

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May 22, 2019

Muy buen profeso

By Samuel T

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Aug 8, 2023

Very insightful

By Tatiana V S C

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Jun 22, 2023

Muy buen curso!

By Alejandro D S

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Nov 30, 2021

Excelente curso