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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7
stars
893 ratings

About the Course

Brand Identity and Strategy is an IE University course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey where they will learn how to build successful brands step by step. Starting with brand fundamentals and consumer segmentation, they'll explore strategic positioning through perceptual maps and the iceberg model, then create a complete brand house with real-world applications. At the end of the course, they will master the art of choosing names, colors, and logos that drive brand success. The course is delivered by Rhodes Scholar-winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

VA

Aug 8, 2020

It is a very complete course, demanding and you are bound to learn if you develop the assignments consciously and correctly. I recommend it a lot!

KB

Feb 12, 2020

I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.

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176 - 200 of 254 Reviews for Brand Identity and Strategy

By Harshithaa. H

•

Feb 4, 2024

It was very nice

By Bilal A

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Feb 1, 2024

Its very helpful

By Arabinda S

•

Sep 3, 2023

Very Nice Course

By Longishu L S

•

Apr 15, 2023

Simply the Best!

By Hernan D O

•

May 7, 2020

Excelente curso!

By Zhengyi X

•

Jul 15, 2022

Really helpful!

By Marina N N

•

Nov 29, 2020

great and usful

By mallika k

•

Jul 19, 2020

amazing course!

By Laura A

•

Aug 25, 2022

Muy buen curso

By Jyoti S

•

Mar 29, 2025

good training

By Bainson B

•

Sep 20, 2022

Great course

By Kehinde D

•

Oct 1, 2020

Great course.

By André J Q R

•

Feb 24, 2025

The best one

By Alevtina B

•

Oct 3, 2022

good course

By Angie A A Y

•

May 16, 2021

Good course

By Developer C

•

Dec 29, 2019

Very useful

By Vinod T

•

Nov 8, 2019

loved it :)

By Akindamola A

•

Jan 12, 2023

Exquisite.

By WALTER R A C

•

Jun 5, 2022

Awesome!!!

By Deleted A

•

Dec 14, 2020

Amazing!!

By Monsura M

•

Jun 27, 2020

excellent

By Mery C Q T

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May 1, 2022

EXELLENT

By Mirzeyeva N V q

•

May 19, 2020

Thankss!

By Phạm K

•

Jun 24, 2022

so good

By Gagandeep S

•

Oct 6, 2020

Awesome