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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School
893 ratings
About the Course
Brand Identity and Strategy is an IE University course for those professionals who are ready to adopt a creative approach to empowering brands.
Students will go through a journey where they will learn how to build successful brands step by step. Starting with brand fundamentals and consumer segmentation, they'll explore strategic positioning through perceptual maps and the iceberg model, then create a complete brand house with real-world applications. At the end of the course, they will master the art of choosing names, colors, and logos that drive brand success.
The course is delivered by Rhodes Scholar-winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty.
Top reviews
VA
Aug 8, 2020
It is a very complete course, demanding and you are bound to learn if you develop the assignments consciously and correctly. I recommend it a lot!
KB
Feb 12, 2020
I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.
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251 - 254 of 254 Reviews for Brand Identity and Strategy
By Daria
•Aug 8, 2023
Unfortunately, the way material is presented is not working for me. It lacks structure, thus I will be looking into other courses.
By Dylan M
•May 2, 2025
Under-explained, confusing and not maintained
By Mirna C
•Feb 22, 2025
I can't complete the course because the shedule has ended. I don't know what to do.
By Aarti P
•May 29, 2025
i got no certificate