EDUCBA

Analyze Commercial Banking & Customer Strategy

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EDUCBA

Analyze Commercial Banking & Customer Strategy

EDUCBA

Instructor: EDUCBA

Included with Coursera Plus

Learn more

Gain insight into a topic and learn the fundamentals.
7 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
7 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Analyze commercial banking structures and customer segmentation strategies.

  • Evaluate competitive dynamics and CRM frameworks in banking.

  • Apply banking concepts to customer management and regulatory practices.

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Recently updated!

April 2026

Assessments

10 assignments

Taught in English

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There are 3 modules in this course

This module introduces the fundamental concepts of commercial banking, including the definition, evolution, core functions, and competitive structure of the banking industry. Learners explore how commercial banks operate as regulated financial intermediaries, how the Indian banking system has evolved over time, and how competition shapes banking strategy and service delivery in a modern financial environment.

What's included

6 videos3 assignments

This module focuses on customer-centric banking strategies, including customer segmentation, SME and corporate banking services, expansion strategies, and relationship management. It also examines customer confidentiality, grievance redressal mechanisms, and the Banking Ombudsman framework to understand how banks build trust, ensure compliance, and enhance customer satisfaction in a competitive banking environment.

What's included

5 videos3 assignments

This module explores the role of technology, outsourcing, financial inclusion initiatives, microcredit, and self-help groups in modern banking operations. It highlights how digital transformation and inclusive banking strategies enhance operational efficiency, regulatory compliance, and access to financial services, while reinforcing learning through applied practice and concept mastery.

What's included

8 videos4 assignments

Instructor

EDUCBA
EDUCBA
1,076 Courses268,048 learners

Offered by

EDUCBA

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