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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    D

    Duke University

    Oil & Gas Industry Operations and Markets

    Skills you'll gain: Oil and Gas, Market Dynamics, Energy and Utilities, Transportation Operations, Operations, Production Process, Market Trend, Cost Estimation, Market Analysis, Natural Resource Management

    4.8
    Rating, 4.8 out of 5 stars
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    6.6K reviews

    Mixed · Course · 1 - 4 Weeks

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    C

    Coursera

    Track Brand Awareness

    Skills you'll gain: Brand Awareness, Data Storytelling, Brand Strategy, Data Integration, Brand Management, Trend Analysis, Dashboard, Press Releases, Marketing Analytics, Case Studies, Competitive Analysis, Marketing Strategies, Social Media Campaigns, Market Intelligence, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    V

    Vanderbilt University

    MATLAB Programming for Engineers and Scientists

    Skills you'll gain: Prompt Engineering, Image Analysis, Data Visualization Software, File I/O, Matlab, Algorithms, User Interface (UI), Applied Machine Learning, ChatGPT, Scatter Plots, Object Oriented Programming (OOP), Digital Signal Processing, Mathematical Software, Computer Programming, Histogram, Predictive Modeling, AI Personalization, Data Processing, Data Analysis, Programming Principles

    4.8
    Rating, 4.8 out of 5 stars
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    18K reviews

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Analyze Supply Chain Demand Trends Using Heatmaps & Clusters

    Skills you'll gain: Advanced Analytics, Supply Chain Management, Business Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IBM

    Data Visualization and Dashboards with Excel and Cognos

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Dashboard, Data Visualization, IBM Cognos Analytics, Pivot Tables And Charts, Spreadsheet Software, Microsoft Excel, Tree Maps, Scatter Plots, Histogram, Business Intelligence, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    4.5K reviews

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Stay Email Compliant

    Skills you'll gain: Email Marketing, Compliance Auditing, Compliance Management, Regulation and Legal Compliance, Compliance Training, Law, Regulation, and Compliance, Legal Risk, Regulatory Requirements, Marketing Effectiveness, Customer Relationship Building

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    C

    Coursera

    Craft Persuasive Subjects

    Skills you'll gain: Email Marketing, Copywriting, Editing, Grammar, Proofreading, Target Audience, Writing, Direct Marketing, Business Correspondence, Marketing Psychology, Content Strategy

    Beginner · Course · 1 - 4 Weeks

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    J

    John Wiley & Sons

    Artificial Intelligence in Practice for Business

    Skills you'll gain: AI Personalization, AI Enablement, Fraud detection, AI Product Strategy, Artificial Intelligence, Digital Transformation, Business Analytics, Business Process Automation, Social Media, Health Technology, Retail Store Operations, Deep Learning, Automation, Retail Sales, Machine Learning, Data-Driven Decision-Making, Computer Vision, Operational Efficiency, Natural Language Processing, Predictive Analytics

    Beginner · Course · 3 - 6 Months

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    U

    University of Colorado Boulder

    Designing Breakthrough Static Advertisements

    Skills you'll gain: Advertising, Advertising Campaigns, Marketing Materials, Marketing Design, Graphic and Visual Design, Design, Online Advertising, Design Elements And Principles, Digital Advertising, Copywriting, Design Thinking, Marketing Communications, Social Media Campaigns, Branding, Creativity, Strategic Communication, Social Media, Target Audience, Business Communication

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    A

    Arizona State University

    Business English

    Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Purchasing, English Language, Business Communication, Marketing Materials, Ideation, Business Planning, Negotiation, Selling Techniques, Management Reporting, Business Writing, Marketing Communications, Marketing Planning, Business Correspondence, Advertising, Business Marketing, Telephone Skills, Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    2.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    R

    Rice University

    Business Statistics and Analysis

    Skills you'll gain: Statistical Hypothesis Testing, Microsoft Excel, Statistical Methods, Pivot Tables And Charts, Regression Analysis, Statistics, Descriptive Statistics, Probability & Statistics, Graphing, Spreadsheet Software, Probability Distribution, Business Analytics, Statistical Modeling, Statistical Analysis, Statistical Inference, Excel Formulas, Data Analysis, Data Presentation, Model Evaluation, Sample Size Determination

    4.7
    Rating, 4.7 out of 5 stars
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    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Managerial Economics and Business Analysis

    Skills you'll gain: Supply And Demand, Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Business Planning, Statistical Hypothesis Testing, Financial Systems, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Economics, Statistical Analysis, Peer Review, Business Economics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    4.4K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Oil & Gas Industry Operations and Markets : Duke University
  • Track Brand Awareness: Coursera
  • MATLAB Programming for Engineers and Scientists: Vanderbilt University
  • Analyze Supply Chain Demand Trends Using Heatmaps & Clusters: EDUCBA
  • Data Visualization and Dashboards with Excel and Cognos: IBM
  • Stay Email Compliant: Coursera
  • Craft Persuasive Subjects: Coursera
  • Artificial Intelligence in Practice for Business: John Wiley & Sons
  • Designing Breakthrough Static Advertisements: University of Colorado Boulder
  • Business English: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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