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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategic Management and Innovation

    Skills you'll gain: Business Strategy, Business Planning, Case Studies, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Resource Management, Organizational Strategy, Peer Review, Competitive Analysis, Strategic Leadership, Innovation, Organizational Structure, Strategic Planning, Market Analysis, Culture Transformation, Change Management, Business Strategies, Organizational Change

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Python Project for Data Science

    Skills you'll gain: Dashboard, Web Scraping, Data Analysis, Data Presentation, Analytical Skills, Data Visualization Software, Pandas (Python Package), Data Science, Data Processing, Matplotlib, Jupyter, Python Programming, Data Collection

    4.5
    Rating, 4.5 out of 5 stars
    ·
    4.9K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Visualization and Dashboards with Excel and Cognos

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Dashboard, Data Visualization, IBM Cognos Analytics, Pivot Tables And Charts, Spreadsheet Software, Microsoft Excel, Tree Maps, Scatter Plots, Histogram, Business Intelligence, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    A

    Alex Genadinik

    Personal Branding: Path To Become A Top-1% Personal Brand

    Skills you'll gain: TikTok, LinkedIn, Closing (Sales), Strategic Partnership, Podcasting, Thought Leadership, Video Production, Content Creation, Social Media Content, Brand Awareness, Social Media, Productivity Software, Social Media Marketing, Brand Strategy, Business Planning, Business Relationship Management, Contract Negotiation, Negotiation, Web Analytics and SEO, Proposal Writing

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Set Smart Campaign Goals

    Skills you'll gain: Stakeholder Communications, Campaign Management, Smart Goals, Email Marketing, Marketing Effectiveness, Goal Setting, Strategic Marketing, Strategic Thinking, Performance Measurement, Business Metrics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation and Copywriting

    Skills you'll gain: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Collaborative Software, AI Enablement, ChatGPT, MarTech, Graphic Design, Multimedia, Graphic and Visual Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    781 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Importance of Listening

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build BI Pipelines

    Skills you'll gain: Looker (Software), Data Pipelines, Data Transformation, Dashboard, Automation, Scripting, Business Intelligence, Extract, Transform, Load, Data Processing, Data Warehousing, Data Integrity, Data Quality, Google Cloud Platform, Data Validation, Marketing Analytics, Auditing, SQL

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business: Advanced

    Skills you'll gain: Excel Formulas, Dashboard, Microsoft Excel, Spreadsheet Software, Data Preprocessing, Data Literacy, Data Manipulation, Data Presentation, Excel Macros, Data Storytelling, Data Analysis Software, Business Analytics, Pivot Tables And Charts, Financial Forecasting, Analytical Skills, Advanced Analytics, Business Mathematics, Financial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Partnership Strategy for Growth: The Partnership Economy

    Skills you'll gain: Strategic Partnership, Business Development, Growth Strategies, New Business Development, Loyalty Programs, Professional Networking, Relationship Building, Brand Loyalty, Business Relationship Management, Collaboration, Customer Acquisition Management, Customer Engagement, Cross Selling, Cross-Functional Collaboration, Marketing, Business Solutions, Revenue Management, Business Planning, Business, Business Communication

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Designing Breakthrough Static Advertisements

    Skills you'll gain: Advertising, Advertising Campaigns, Marketing Materials, Marketing Design, Graphic and Visual Design, Design, Online Advertising, Design Elements And Principles, Digital Advertising, Copywriting, Design Thinking, Marketing Communications, Social Media Campaigns, Branding, Creativity, Strategic Communication, Social Media, Target Audience, Business Communication

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Strategic Management and Innovation: Copenhagen Business School
  • Python Project for Data Science: IBM
  • Data Visualization and Dashboards with Excel and Cognos: IBM
  • Personal Branding: Path To Become A Top-1% Personal Brand: Alex Genadinik
  • Set Smart Campaign Goals: Coursera
  • Content Creation and Copywriting: Coursera
  • The Importance of Listening: Northwestern University
  • Build BI Pipelines: Coursera
  • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
  • Excel Skills for Business: Advanced: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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