• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Professional Skills: Conflict Management and Negotiation

    Skills you'll gain: Conflict Management, Negotiation, De-escalation Techniques, Trustworthiness, Social Skills, Mediation, Collaboration, Interpersonal Communications, Follow Through, Leadership, Empathy, Composure, Professionalism, Emotional Intelligence, Creative Problem-Solving, Communication Strategies, Relationship Building, Verbal Communication Skills, Problem Solving, Personal Integrity

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Persuasion: How To Persuade When Facts Don't Seem To Matter

    Skills you'll gain: Persuasive Communication, Influencing, Communication, Storytelling, Marketing Psychology, Sales Training, Presentations, Communication Strategies, Consumer Behaviour, Emotional Intelligence, Value Propositions, Psychology, Decision Making, Target Audience

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Trademark Law

    Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    290 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Professional Skills: Digital Fluency

    Skills you'll gain: Intellectual Property, Cyber Attacks, Cybersecurity, Data Security, Storytelling, Content Creation, Cyber Security Strategy, Vulnerability Assessments, Security Management, Creativity, Social Skills, Interpersonal Communications, Communication, Personal Care, digital literacy, Health And Wellness Coaching, Problem Solving, Collaboration, Computer Literacy, Data Literacy

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Professional Skills: Collaboration

    Skills you'll gain: Meeting Facilitation, Empathy, Emotional Intelligence, Negotiation, Conflict Management, Constructive Feedback, Teamwork, Self-Awareness, Active Listening, Discussion Facilitation, Team Management, Personal Development, Relationship Building, Collaboration, Team Building, Self-Discipline, Problem Solving, Public Speaking, Decision Making, Self-Motivation

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Competitive Intel, Trends and Data Sourcing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build BI Pipelines

    Skills you'll gain: Looker (Software), Data Pipelines, Data Transformation, Dashboard, Automation, Scripting, Business Intelligence, Extract, Transform, Load, Data Processing, Data Warehousing, Data Integrity, Data Quality, Google Cloud Platform, Data Validation, Marketing Analytics, Auditing, SQL

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Strategies for A Better World

    Skills you'll gain: Social Impact, Demography, Sustainable Business, Return On Investment, Market Trend, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Project Scoping, Trend Analysis, Entrepreneurship, Strategic Leadership, Business Strategies, Sustainable Development, Feasibility Studies, International Relations, Business Ethics, Case Studies, Socioeconomics, Governance, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    K

    Knowledge Accelerators

    ChatGPT for Work: Productivity & Automation with Custom GPTs

    Skills you'll gain: AI Workflows, ChatGPT, Agentic Workflows, Workflow Management, Email Automation, Prompt Engineering, Generative AI Agents, Prompt Engineering Tools, Artificial Intelligence, LLM Application, Organizational Skills, Process Optimization, Business Communication, Critical Thinking and Problem Solving, Project Planning

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Use Canva to Design Digital Course Collateral

    Skills you'll gain: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Compelling Narratives: Impactful Storytelling

    Skills you'll gain: Data Storytelling, Data Presentation, Storytelling, Storyboarding, Strategic Communication, Data-Driven Decision-Making, Target Audience, Persuasive Communication, Presentations, Business Reporting, Business Research

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Behavioral Design Patterns in C++

    Skills you'll gain: Software Design Patterns, Code Review, System Design and Implementation, C and C++

    Intermediate · Course · 3 - 6 Months

1…848586…438

In summary, here are 10 of our most popular marketing strategy courses

  • Professional Skills: Conflict Management and Negotiation: Arizona State University
  • Persuasion: How To Persuade When Facts Don't Seem To Matter: Alex Genadinik
  • Trademark Law: University of Pennsylvania
  • Professional Skills: Digital Fluency: Arizona State University
  • Professional Skills: Collaboration: Arizona State University
  • Competitive Intel, Trends and Data Sourcing: Coursera
  • Build BI Pipelines: Coursera
  • Business Strategies for A Better World: University of Pennsylvania
  • ChatGPT for Work: Productivity & Automation with Custom GPTs: Knowledge Accelerators
  • Use Canva to Design Digital Course Collateral: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok