Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Change, Business Strategies, Corporate Strategy, Business Planning, Organizational Structure, Safety Culture, Strategic Leadership, Negotiation, Strategic Thinking, Drive Engagement, Organizational Leadership, Conflict Management, Organizational Strategy, Stakeholder Management, Business Ethics, Strategic Planning, Change Management, Leadership Development, Leadership
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Instagram, Video Editing, Content Scheduling, Content Performance Analysis, Drive Engagement, Storytelling, Social Media Analytics, Social Media Content, Canva (Software), Content Optimization, Content Creation, Design Elements And Principles, Paid media, Graphic and Visual Design, Driving engagement, Competitive Analysis, Content Strategy, Analytics, Visual Design, Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Responsible AI, HR Tech, ChatGPT, Human Resources Software, Human Resources Management and Planning, Human Resources, Workforce Planning, Human Resource Strategy, Data Ethics, AI Enablement, LLM Application, AI literacy, Model Evaluation, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Augmented and Virtual Reality (AR/VR), Developing Training Materials
Intermediate · Specialization · 1 - 3 Months
University of California, Irvine
Skills you'll gain: Business Writing, Stakeholder Engagement, Negotiation, Project Planning, Creative Thinking, Project Performance, Business Correspondence, Stakeholder Communications, Concision, Project Management, Communication Planning, Project Risk Management, Planning, Editing, Performance Measurement, Teamwork, Risk Management, Emotional Intelligence, Relationship Building, Communication
Beginner · Specialization · 3 - 6 Months

The Expert Academy
Skills you'll gain: Rapport Building, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Relationship Management, Brand Marketing, Sales Management, Persuasive Communication, Customer Advocacy, Brand Strategy, Sales Strategy, Selling Techniques, Brand Management, Sales, Customer Retention, Customer experience improvement, Consultative Selling, Revenue Management, Storytelling, Customer Insights, Customer Service
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Product Marketing, Product Strategy, Value Propositions, Target Audience, Benchmarking, Target Market, Persona Development, Go To Market Strategy, Competitive Analysis, Strategic Marketing, Strategic Communication, Stakeholder Communications, Customer Analysis, Customer Insights, Competitive Intelligence, Organizational Strategy, Market Analysis, Market Opportunities, Needs Assessment
Beginner · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), User Experience, Mockups, User Experience Design, UI/UX Strategy, Responsive Web Design, Web Design, User Interface (UI), User Interface (UI) Design, Adobe XD, User Centered Design, Interaction Design, Prototyping, Web Design and Development, Layout Design, Usability, User Research
Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, ChatGPT, Agentic Workflows, Prompt Patterns, Generative AI Agents, Generative AI, AI Workflows, AI Enablement, Agentic systems, Strategic Decision-Making, Business Intelligence, Business Leadership, Data-Driven Decision-Making, Automation, Organizational Leadership, Strategic Planning, Planning, Talent Acquisition, Procurement
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Go To Market Strategy, Product Marketing, Campaign Planning, Product Lifecycle Management, Marketing Planning, Campaign Management, Dependency Analysis, Marketing Effectiveness, Plan Execution, Marketing Budgets, Marketing Channel, Conversion Funnel Analysis, Milestones (Project Management), Planning, Release Management, Resource Allocation, Coordinating, Cross-Functional Collaboration, Marketing Analytics, Customer Acquisition Management
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Product Planning, Purchasing, English Language, Business Writing, Business Communication, Ideation, Business Planning, Negotiation, Selling Techniques, Management Reporting, Campaign Planning, Marketing Communications, Marketing Planning, Active Listening, Advertising, Business Correspondence, Marketing
Intermediate · Specialization · 3 - 6 Months

University of California San Diego
Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Pharmaceutical Sales, Pharmacology, Regulatory Affairs, Pharmaceutical Terminology, Managed Care, Intellectual Property, Sales Strategy, Product Planning, Biotechnology, Portfolio Management, Bioinformatics, Strategic Partnership, Medical Science and Research, Marketing
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Content Performance Analysis, Marketing Analytics, Web Analytics and SEO, Conversion Funnel Analysis, Campaign Management, Marketing Effectiveness, Performance marketing, Digital Marketing, Marketing Automation, Data-Driven Marketing, Search Engine Optimization, Digital Analysis, Search Engine Marketing, Marketing Budgets, Performance Analysis, Cross-Channel Marketing, Digital Advertising, Customer Relationship Management (CRM) Software, Keyword Research, Media Planning
Beginner · Course · 1 - 3 Months