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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Discover Keywords: Forecast Traffic & Costs

    Skills you'll gain: Keyword Research, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Marketing Effectiveness, Return On Investment, Search Engine Marketing, Forecasting, Performance marketing, Google Ads, Target Audience, Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Research and Draft a Competitive Analysis

    Skills you'll gain: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Business Research, Market Analysis, Report Writing, Business Metrics, Market Intelligence, Business Strategy, Strategic Decision-Making, Business Communication, Data-Driven Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyzing Product Opportunities with Creately

    Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    User Research Methods and Practices

    Skills you'll gain: User Research, UI/UX Research, Competitive Analysis, Qualitative Research, User Experience, User Experience Design, Usability Testing, User Centered Design, Persona (User Experience), Research Methodologies, Focus Group, Interviewing Skills, Requirements Elicitation, Data Collection, Stakeholder Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Marketing Strategy: Analyze, Design & Evaluate

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Marketing Planning, Brand Management, Campaign Management, Competitive Analysis, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Performance Measurement, Digital Marketing

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    User Research and Design

    Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience, User Centered Design, Ideation, User Interface (UI), Qualitative Research, Surveys, User Story, Data Collection, Persona Development, Data Analysis, Interviewing Skills, People Analytics, Statistical Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    470 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Analyzing Macro-Environmental Factors Using Creately

    Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    109 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Segmenting the Market with Jagdish Sheth

    Skills you'll gain: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: New Product Development Orientation

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Strategy Capstone Project

    Skills you'll gain: Market Analysis, Peer Review, Case Studies, Marketing Planning, Marketing Management, Strategic Marketing, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Operations, Target Market, Competitive Analysis, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Marketing Analysis dashboard using G-Spreadsheets

    Skills you'll gain: Dashboard, Data Visualization, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Text Mining for Marketing

    Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Trend Analysis, Brand Awareness, Target Audience, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Discover Keywords: Forecast Traffic & Costs: Coursera
  • Research and Draft a Competitive Analysis: Coursera
  • Analyzing Product Opportunities with Creately: Coursera
  • User Research Methods and Practices: Indian Institute of Technology Guwahati
  • Master Marketing Strategy: Analyze, Design & Evaluate: EDUCBA
  • User Research and Design: University of Minnesota
  • Analyzing Macro-Environmental Factors Using Creately: Coursera
  • Segmenting the Market with Jagdish Sheth: Kennesaw State University
  • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
  • Marketing Strategy Capstone Project: IE Business School

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