• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • U

    University of Michigan

    People, Technology and the Future of Mobility

    Skills you'll gain: Automation, Sustainable Development, Electric Power Systems, Policy Analysis, Socioeconomics, Economics, Policy, and Social Studies, Environmental Issue, Social Impact, Emerging Technologies, Transportation Operations, Health Equity, Sustainability Standards, Social Sciences, Climate Change Mitigation, Safety and Security, Artificial Intelligence, Infrastructure Architecture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    667 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Literacy Teaching and Learning: Aims, Approaches and Pedagogies

    Skills you'll gain: Teaching, Differentiated Instruction, Pedagogy, Instructional Strategies, Human Learning, Cultural Diversity, Research, Student-Centred Learning, Media and Communications, Curriculum Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Lausanne

    Challenging Forensic Science: How Science Should Speak to Court

    Skills you'll gain: Criminal Investigation and Forensics, Statistical Reporting, Court Systems, Legal Proceedings, Laboratory Reports, Scientific Methods, Statistical Analysis, Probability & Statistics, Research, Technical Communication, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    530 reviews

    Beginner · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Case studies in business analytics with ACCENTURE

    Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Business Analysis, Data Analysis, Value Propositions, Consultative Approaches, Business Transformation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    210 reviews

    Mixed · Course · 1 - 4 Weeks

  • D

    Deep Teaching Solutions

    Speak Freely, Think Critically: The Free Speech Balance Act

    Skills you'll gain: Conflict Management, Interpersonal Communications, Emotional Intelligence, Cultural Diversity, Responsible AI, Media and Communications, Critical Thinking, Innovation, digital literacy, Social Justice, Psychology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Personal Branding: Path To Become A Top-1% Personal Brand

    Skills you'll gain: TikTok, LinkedIn, Closing (Sales), Strategic Partnership, Podcasting, Thought Leadership, Video Production, Content Creation, Social Media Content, Brand Awareness, Social Media, Productivity Software, Social Media Marketing, Brand Strategy, Business Planning, Business Relationship Management, Contract Negotiation, Negotiation, Web Analytics and SEO, Proposal Writing

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Claves para la igualdad de género

    Skills you'll gain: Social Justice, Diversity Awareness, Socioeconomics, Cultural Diversity, Sociology, Diversity Equity and Inclusion Initiatives, Cultural Responsiveness, Cultural Sensitivity, Conflict Management, Advocacy, Empathy & Emotional Intelligence, Family Law, Community and Social Work, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    973 reviews

    Beginner · Specialization · 1 - 3 Months

  • S

    Sciences Po

    Migrations internationales : un enjeu mondial

    Skills you'll gain: Immigration Law, World History, International Relations, Environmental Issue, European History, Social Sciences, Governance, Demography, Political Sciences, Socioeconomics, Policy Development, Cultural Diversity, Social Justice, Public Policies, Economic Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    135 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of London

    Get Interactive: Practical Teaching with Technology

    Skills you'll gain: Education Software and Technology, Learning Management Systems, Collaboration, Digital pedagogy, Discussion Facilitation, Graphical Tools, Test Tools

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Trending in AI
    Trending in AI
    V

    Vanderbilt University

    ChatGPT: Master Free AI Tools to Supercharge Productivity

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI, LLM Application, Productivity, AI Personalization, AI Enablement, OpenAI, Artificial Intelligence, Large Language Modeling, Anthropic Claude, Expense Management, Productivity Software, Creativity, Verification And Validation, Communication, Planning, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    Copyright Law

    Skills you'll gain: Intellectual Property, Case Law, Case Studies, Law, Regulation, and Compliance, Creativity, Commercial Laws

    4.8
    Rating, 4.8 out of 5 stars
    ·
    390 reviews

    Mixed · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Fundamentos de la escritura académica

    Skills you'll gain: Peer Review, Writing, Literacy, Proofreading, Editing, Language Competency

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

1…737475…496

In summary, here are 10 of our most popular social media marketing courses

  • People, Technology and the Future of Mobility : University of Michigan
  • Literacy Teaching and Learning: Aims, Approaches and Pedagogies: University of Illinois Urbana-Champaign
  • Challenging Forensic Science: How Science Should Speak to Court: University of Lausanne
  • Case studies in business analytics with ACCENTURE: ESSEC Business School
  • Speak Freely, Think Critically: The Free Speech Balance Act: Deep Teaching Solutions
  • Personal Branding: Path To Become A Top-1% Personal Brand: Alex Genadinik
  • Claves para la igualdad de género: Universidad Nacional Autónoma de México
  • Migrations internationales : un enjeu mondial: Sciences Po
  • Get Interactive: Practical Teaching with Technology: University of London
  • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok