• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • A

    Aptly

    Supercharge your Social Media Marketing with AI

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media Strategy, AI Personalization, Social Media Content, Real Time Data, Personalized Campaigns, Social Media Analytics, Data-Driven Marketing, Marketing Analytics, Customer Insights, Advertising Campaigns, Content Performance Analysis, Target Audience, Marketing Strategies, A/B Testing, Content Creation, Persona Development, Generative AI, Brand Strategy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • A

    Aptly

    Mastering Prompting Skills for Social Media Marketing

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, Ideation, Customer Insights, Social Media Marketing, Copywriting, Customer Analysis, Social Media Content, Content Marketing, Content Creation, AI Enablement, Target Audience, Digital Marketing, Verification And Validation

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • L

    LearnKartS

    Master Social Media Ads: TikTok, X, Pinterest & More

    Skills you'll gain: Online Advertising, Social Media Campaigns, Pinterest, Advertising Campaigns, Digital Advertising, Social Media, Advertising, Lead Generation, Paid media, TikTok, Social Media Marketing, Social Media Strategy, Social Media Management, Campaign Management, Marketing Materials, Campaign Planning, Personalized Campaigns, Target Audience, Digital Marketing Tools, Brand Awareness

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    Starweaver

    Hotel Digital Marketing and Social Media Strategy

    Skills you'll gain: Social Media Analytics, Content Creation, Social Media Marketing, Hospitality Management, Social Media, Hospitality, Social Media Management, Social Media Content, Digital Marketing Campaigns, Guest Relations, Digital Marketing Tools, Hotels and Accommodations, Marketing, Social Media Strategy, Digital Marketing, Storytelling, Instagram, Web Analytics and SEO, Search Engine Optimization, User Feedback

    ★ 3.9 (24) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • D

    Digital Marketing Institute

    Social Media and Social Content Strategy

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Social Media Management, Social Media Analytics, Social Media Campaigns, Content Marketing, Instagram, Digital Media Strategy, Digital Advertising, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Earned Media, Customer Engagement

    ★ 4.4 (119) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Market Research, CRM, and Social Media Management

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Social Media Marketing, Market Research, Surveys, Marketing Automation, Digital Marketing Tools, Marketing, Customer Relationship Management, Content Scheduling, Brand Awareness, Social Media Management, Social Media, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Data Management, Customer Communications Management, Content Management, Analytics

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Google

    Listening and Engagement on Social Media

    Skills you'll gain: Driving engagement, Social Media Management, Drive Engagement, Social Media Analytics, Content Development and Management, Relationship Building, Branding

    ★ 4.9 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Digital Marketing & Social Media Ads

    Skills you'll gain: Pinterest, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Analytics, Social Media Management, Storytelling, Marketing Strategies, Data-Driven Marketing, Content Creation, Marketing Planning, Digital Brand Strategy, Advertising Campaigns, Content Performance Analysis, Instagram, Digital Marketing Campaigns, Digital Marketing, Marketing Analytics, Social Media Content

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Driving engagement, Social Media Content, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Effectiveness, Marketing Communications, Earned Media, Social Media Analytics, Owned Media, Online Advertising, Paid media, Media Strategy, Content Creation, Advertising Campaigns, Digital Media Strategy, A/B Testing

    ★ 4.7 (1.1K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidad Nacional Autónoma de México

    Marketing en redes sociales desde cero

    Skills you'll gain: Social Media Marketing, Content Performance Analysis, Social Media, Social Media Strategy, Performance Analysis, Content Creation, Social Media Campaigns, Social Media Content, Digital Marketing, Social Media Management, Social Media Analytics, Driving engagement, Digital Marketing Campaigns, Drive Engagement, Marketing, Digital Analysis, Customer Engagement, Marketing Strategies, Performance Metric, Business Metrics

    ★ 5 (6) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Digital Marketing: SEO, PPC & Social Media

    Skills you'll gain: Digital Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Online Advertising, Digital Advertising, Search Engine Optimization, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Digital Analysis, Data-Driven Marketing, Social Media, Search Engine Marketing, Performance marketing, Marketing Strategies, Social Media Strategy, Return On Investment, Web Analytics and SEO, Paid media, Cross-Channel Marketing

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Social Media Channels for Marketing Success

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Social Media Campaigns, LinkedIn, Marketing Channel, Professional Networking, Pinterest, Web Presence, Digital Brand Strategy, Driving engagement, Instagram, Facebook, Content Marketing, Digital Marketing, Drive Engagement, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…789…585

In summary, here are 10 of our most popular social media marketing courses

  • Supercharge your Social Media Marketing with AI: Aptly
  • Mastering Prompting Skills for Social Media Marketing: Aptly
  • Master Social Media Ads: TikTok, X, Pinterest & More: LearnKartS
  • Hotel Digital Marketing and Social Media Strategy: Starweaver
  • Social Media and Social Content Strategy: Digital Marketing Institute
  • Market Research, CRM, and Social Media Management: Coursera
  • Listening and Engagement on Social Media: Google
  • Digital Marketing & Social Media Ads: EDUCBA
  • Content, Advertising & Social IMC: Northwestern University
  • Marketing en redes sociales desde cero: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok