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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Customer Insights: New Product Development Orientation

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Journey Mapping, Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, Business Research, User Research, Customer Engagement, Market Research, Case Studies, Product Strategy, Innovation, Needs Assessment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    113 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Analyze Investor Behavior with Behavioral Finance

    Skills you'll gain: Behavioral Economics, Investments, Financial Analysis, Investment Management, Financial Market, Finance, Portfolio Management, Decision Making, Portfolio Risk, Market Dynamics, General Finance, Economics, Consultative Approaches, Risk Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Business and Consumer Activity and Confidence (US)

    Skills you'll gain: Market Data, Business Metrics, Financial Trading, Market Dynamics, Business Economics, Market Trend, Market Intelligence, Consumer Behaviour, Economics, Financial Market, Investments, Financial Data, Forecasting, Manufacturing Operations

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Practical Neuromarketing Research

    Skills you'll gain: Institutional Review Board (IRB), Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Experimentation, Neurology, Informed Consent, Market Research, Marketing, Analysis, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Marketing Skills: Marketing Psychology And Neuromarketing

    Skills you'll gain: Marketing Psychology, Closing (Sales), Selling Techniques, Consumer Behaviour, Marketing, Negotiation, Product Marketing, Advertising, Marketing Materials, Customer Insights, Target Market, Target Audience, Customer Analysis, Customer experience improvement, Psychology, Decision Making, Critical Thinking

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Managerial Economics: Buyer and Seller Behavior

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Consumer Behaviour, Operating Cost, Demand Planning, Business Strategy, Revenue Forecasting, Competitive Analysis, Cost Management, Profit and Loss (P&L) Management, Strategic Decision-Making, Decision Making

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Data-Driven Marketing, Web Analytics, Customer Engagement, Digital Analysis, Technical Communication, Campaign Management, Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: Quantitative Techniques

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Revenue Forecasting, Market Opportunities, Quantitative Research, Customer Insights, User Research, Consumer Behaviour, Ideation, Market Analysis, Target Market, Forecasting, Innovation, Target Audience, Needs Assessment, Analysis, Data Collection, Decision Making

    3.7
    Rating, 3.7 out of 5 stars
    ·
    33 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Impact: Multiculturalism

    Skills you'll gain: Diversity Marketing, Intercultural Competence, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Cultural Responsiveness, Diversity and Inclusion, Marketing, Marketing Channel, Advertising, Culture, Advertising Campaigns, Team Leadership, Target Market, Marketing Communications, Customer Analysis, Marketing Strategies, Communication Strategies

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Data-Driven Marketing, Customer Insights, Marketing Effectiveness, Model Evaluation, Revenue Forecasting, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Marketing Management, Excel Formulas, Marketing Budgets, Customer Retention

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Population Health: Health & Health Behaviour

    Skills you'll gain: Patient-centered Care, Health Promotion, Patient Education and Support, Behavioral Health, Health Education, Health Technology, Mental and Behavioral Health, Chronic Diseases, Patient Communication, Social Determinants Of Health, Public Health and Disease Prevention, Care Management, Telehealth, Health Informatics, Stress Management, Program Evaluation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Comportamiento del Consumidor Digital

    Skills you'll gain: Data Ethics, Consumer Behaviour, Digital Analysis, Data Collection, Marketing, Target Market, Market Research, Customer Insights, Business Research, Ethical Standards And Conduct, Research, Qualitative Research, Research Reports, Data Analysis, Data-Driven Decision-Making, Information Privacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular consumer behavior courses

  • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
  • Analyze Investor Behavior with Behavioral Finance: EDUCBA
  • Business and Consumer Activity and Confidence (US): Interactive Brokers
  • Practical Neuromarketing Research: Johns Hopkins University
  • Marketing Skills: Marketing Psychology And Neuromarketing: Alex Genadinik
  • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
  • Compare User Behavior with Segments: Coursera
  • Customer Insights: Quantitative Techniques: University of Illinois Urbana-Champaign
  • Global Impact: Multiculturalism: University of Illinois Urbana-Champaign
  • Forecasting Models for Marketing Decisions: Emory University

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