Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Operations, Data-Driven Decision-Making, Marketing, Customer Analysis, Market Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Trend Analysis, Consumer Behaviour, Data Mining, Data Visualization, Data Visualization Software, Cross Selling, Product Promotion, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization, Data Quality, Business Analytics, Stakeholder Communications, Business Analysis, Advanced Analytics, Data Management, Feature Engineering, Analytics, Stakeholder Management, Predictive Analytics, Data Science, Problem Solving, Data Validation, Data Engineering, Business, Communication
Mixed · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Data Storytelling, Text Mining, Database Design, Data Governance, Interactive Data Visualization, Data Presentation, Plotly, Classification Algorithms, Data Visualization, Database Theory, Database Systems, Exploratory Data Analysis, Data Mining, Database Management, Statistical Visualization, Data Visualization Software, Matplotlib, Time Series Analysis and Forecasting, Data Wrangling, Correlation Analysis
Graduate Certificate · 6 - 12 Months

Skills you'll gain: SAS (Software), Data Access, Statistical Programming, Cloud Development, Cloud-Based Integration, Software As A Service, Data Analysis Software, Analytics, Data Processing, Data Manipulation, Statistical Software, Data Import/Export, Computer Programming, Data Analysis, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization
★ 4.5 (13) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Brand Marketing, Marketing Strategies, Marketing Design, Strategic Marketing, Marketing Planning, Brand Management, Campaign Management, Branding, Campaign Planning, Marketing Management, Brand Strategy, Market Analysis, Marketing, Brand Awareness, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Analytics, Customer experience improvement
Mixed · Course · 1 - 3 Months

Skills you'll gain: Microsoft Copilot, Power BI, Data Analysis Expressions (DAX), Microsoft Power Platform, Data Storytelling, Business Metrics, Performance Measurement, Key Performance Indicators (KPIs), Data Lakes, Business Intelligence, Data Presentation, Dashboard, Dashboard Creation, Analytics, Performance Metric, Microsoft Azure, Business Analytics, AI literacy, Management Reporting, AI Workflows
Intermediate · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, Content Management, Product Strategy, New Product Development, Branding, Product Marketing, Brand Strategy, Brand Management, Commercialization, Marketing Channel, Strategic Marketing, Revenue Management, Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Marketing Strategies, Data-Driven Marketing, Online Advertising, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Campaign Management, Digital Marketing, Marketing Analytics, Customer Engagement, Marketing, Advertising, Data-Driven Decision-Making, Customer experience improvement, Advertising Campaigns, Promotions and Campaigns
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Feature Engineering, Data Preprocessing, Demand Planning, Financial Data, Predictive Modeling, Customer Demand Planning, Data-Driven Decision-Making, Exploratory Data Analysis, R Programming, Customer Analysis, Profit and Loss (P&L) Management, Predictive Analytics, Inventory and Warehousing, Analytics, Advanced Analytics, Supply Chain Management, Data Transformation, Machine Learning, Business
★ 5 (13) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Style Guides, Marketing Design, Marketing Materials, Content Creation, Graphic Design, Color Matching, Dashboard, Graphic and Visual Design, Design Elements And Principles, Branding, Design Software, Marketing
★ 4.6 (1.6K) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Statistical Modeling, Data Validation, Media Planning, Variance Analysis, Regression Analysis, Predictive Analytics, Predictive Modeling, Web Analytics, Forecasting, Trend Analysis, Marketing Analytics, Marketing Budgets, Analytics, Data-Driven Decision-Making, Data Quality, Campaign Planning, Data Integrity
Beginner · Course · 1 - 4 Weeks