• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • N

    Northeastern University

    Data Management for Analytics Part 1

    Skills you'll gain: Database Design, Database Theory, Database Systems, Data Modeling, Database Management Systems, Metadata Management, Database Management, Databases, Database Administration, Data Management, Relational Databases, Database Architecture and Administration, Unified Modeling Language, Data Governance, Data Integrity, Data Quality, Data Mapping, Dependency Analysis

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • P

    Packt

    Python for Finance: Investment Fundamentals & Data Analytics

    Skills you'll gain: Portfolio Risk, Portfolio Management, Risk Modeling, Financial Data, Risk Analysis, Investment Management, Return On Investment, Time Series Analysis and Forecasting, Financial Modeling, Investments, Object Oriented Programming (OOP), Statistical Analysis, General Finance, Correlation Analysis, Simulations, Regression Analysis, Financial Forecasting, Simulation and Simulation Software, Jupyter, Python Programming

    4.5 stars, 12 reviews, Intermediate, Course, 3 - 6 Months

    ★ 4.5 (12) · Intermediate · Course · 3 - 6 Months

  • U

    UBITS

    Introducción al marketing con Google Ads

    Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Digital Advertising, Campaign Planning, Advertising, Digital Marketing Campaigns, Campaign Management, Conversion Funnel Analysis, Digital Marketing, Marketing Strategies, Product Marketing, Promotional Strategies, Product Strategy, Product Planning, Product Promotion

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Prompt Engineering Generative AI for Marketing & Advertising

    Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Marketing Materials, Copywriting, Advertising, Marketing, ChatGPT, Customer Analysis, Content Creation, Customer Insights

    4.5 stars, 108 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (108) · Beginner · Guided Project · Less Than 2 Hours

  • T

    The Expert Academy

    Brand-Led Revenue Growth: Align Sales And Marketing

    Skills you'll gain: Sales Management, Customer Insights, Customer Advocacy, Sales Strategy, Sales Enablement, Sales Development, Strategic Marketing, Customer Acquisition Management, Sales Process, Brand Marketing, Sales, Marketing Effectiveness, Sales Pipelines, Strategic Partnership, Growth Strategies, Brand Awareness, B2B Sales, Brand Management, Marketing Strategy and Techniques, Growth Mindedness

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Modern Data Analytics with Python, Excel & Generative AI

    Skills you'll gain: Business Intelligence, Excel Macros, Pandas (Python Package), Prompt Engineering, Forecasting, Data Storytelling, Time Series Analysis and Forecasting, Regression Analysis, Data Quality, Responsible AI, ChatGPT, Microsoft Excel, Data Analysis, Report Writing, Interactive Data Visualization, Data Modeling, Generative AI, Data Visualization, Exploratory Data Analysis, Statistical Analysis

    4.4 stars, 494 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.4 (494) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Apply SQL Server Database Management & Analytics

    Skills you'll gain: Microsoft SQL Servers, SQL, Relational Databases, Database Management, Database Design, Transact-SQL, Database Theory, Database Systems, Database Development, Database Management Systems, Server Administration, Query Languages, Databases, Database Administration, Database Software, Data-Driven Decision-Making, Data Sharing, Data Manipulation, Data Processing, Scripting Languages

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    Skillshare

    Canvas to Camera: DIY Video Marketing for Creatives

    Skills you'll gain: Video Editing, Video Production, Post-Production, Digital Publishing, Videography, Photo/Video Production and Technology, Target Audience, Marketing, Marketing Planning, Visual Storytelling, Content Marketing, Product Promotion, Promotional Materials, Promotional Strategies, Storyboarding, Oral Expression, Content Creation, Public Speaking

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    Edureka

    UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence

    Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Analytics, Competitive Intelligence, Digital Analysis, Competitive Analysis, Search Engine Optimization, User Research, User Experience, User Experience Design, UI/UX Research, Search Engine Marketing, Digital Marketing Tools, Digital Marketing, Content Strategy, Market Analysis, Content Marketing, Marketing, Strategic Marketing, Marketing Planning

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Digital Marketing Foundations: Analyze & Apply Strategies

    Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Campaign Planning, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Marketing Campaigns, Market Research, Marketing Communications, Data-Driven Marketing, Communication Strategies, Emerging Technologies

    4.9 stars, 27 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (27) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Monitor Email KPIs: Performance Measurement & Analytics

    Skills you'll gain: Key Performance Indicators (KPIs), Dashboard Creation, Dashboard, Benchmarking, Performance Reporting, Email Marketing, Performance Measurement, Data Presentation, Management Reporting, Performance Analysis, Marketing Analytics, Business Reporting, Performance Metric, Performance Improvement, Variance Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • E

    EDUCBA

    Business Analytics and Data Science Essentials

    Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization, Data Quality, Business Analytics, Stakeholder Communications, Business Analysis, Advanced Analytics, Data Management, Feature Engineering, Analytics, Stakeholder Management, Predictive Analytics, Data Science, Problem Solving, Data Validation, Data Engineering, Business, Communication

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
1…656667…551

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok