Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Skills you'll gain: Sustainable Development, Socioeconomics, Community Development, Sustainable Business, Governance, Systems Thinking, Multimedia, Case Studies, Innovation, Stakeholder Engagement, Analysis, Consumer Behaviour
Beginner · Course · 1 - 3 Months

The University of Edinburgh
Skills you'll gain: Ethical Standards And Conduct, Behavioral Health, Behavior Management, Environmental Regulations, Human Learning, Nutrition and Diet, Psychology, Thermal Management
Mixed · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Organizational Leadership, Stress Management, Leadership, Influencing, Motivational Skills, Leadership Development, Industrial and Organizational Psychology, Leadership and Management, Employee Performance Management, Business Leadership, Strategic Leadership, Business Ethics, Employee Engagement, Persuasive Communication, Emotional Intelligence, Professional Networking, Empowerment, Goal Setting
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Game Theory, Experimentation, Research, Price Negotiation, Research Design, Peer Review, Behavioral Economics, Economics, Strategic Decision-Making, Qualitative Research, Negotiation, Decision Making
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Product Development, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Consumer Behaviour, Product Design, Environmental Issue, New Product Development, Innovation, Design Thinking, Market Opportunities, Business Strategies, Customer Analysis, Market Research, Business Development, Value Propositions, Communication Strategies
Build toward a degree
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement
Beginner · Course · 1 - 4 Weeks
Georgia Institute of Technology
Skills you'll gain: Materials science, Chemistry, Structural Analysis, Mechanical Engineering, Chemical Engineering, Physical Science, Semiconductors
Mixed · Course · 1 - 3 Months
Kennesaw State University
Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Culture, Cultural Diversity, Cultural Sensitivity, Intercultural Competence, Global Marketing, Organizational Structure, Consumer Behaviour, Brand Management, Human Resource Management, Coordination
Build toward a degree
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Game Theory, Market Analysis, Business Economics, Resource Allocation, Competitive Analysis, Decision Making, Public Policies
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Workplace Bullying Intervention, Disciplinary Procedures, Conflict Management, Leadership and Management, People Management, Organizational Leadership, Business Leadership, Emotional Intelligence, Leadership, Employee Performance Management, Employee Engagement, Human Resource Strategy, Self-Awareness, Employee Retention, Coaching, Communication Strategies
Beginner · Course · 1 - 4 Weeks