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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Ace the Salesforce Certified Tableau Data Analyst Exam

    Skills you'll gain: Spatial Data Analysis, Statistical Visualization, Dashboard Creation, Data Wrangling, Salesforce, Data Mapping, Graphing, Advanced Analytics, Data Integration

    Intermediate · Course · 3 - 6 Months

    Category: Preview
    Preview
  • S

    STARWEAVER

    Strategic Cyber Effects Management

    Skills you'll gain: Cyber Security Strategy, MITRE ATT&CK Framework, Cyber Operations, Cybersecurity, Incident Response, Cyber Risk, Cyber Security Assessment, Cyber Attacks, Strategic Thinking, Risk Analysis, Strategic Decision-Making, Plan Execution, Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Strategic Marketing, Campaign Management, Resilience, Campaign Planning, Coordination

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Stay Email Compliant

    Skills you'll gain: Email Marketing, Compliance Auditing, Compliance Management, Auditing, Regulatory Compliance, Law, Regulation, and Compliance, Legal Risk, Regulatory Requirements, Marketing Effectiveness, Customer Relationship Building, General Data Protection Regulation (GDPR)

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    QuickBooks Desktop

    Skills you'll gain: QuickBooks (Accounting Software), User Accounts, Vendor Relationship Management, Business Reporting, Vendor Management, Accounting Software, Account Management, Customer Relationship Management, Accounting and Finance Software, Inventory Management System, Financial Reporting, Small Business Accounting, Budgeting, Investment Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Align, Analyze, and Communicate: AI Projects

    Skills you'll gain: Stakeholder Communications, Cross-Functional Team Leadership, Interpersonal Communications, Discussion Facilitation, Strategic Communication, Project Coordination, Stakeholder Engagement, Internal Communications, Analysis, Project Scoping, Process Mapping, Process Improvement

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - 日本語版

    Skills you'll gain: Google Gemini, Gemini, Data-Driven Marketing, Marketing Analytics, Generative AI, Big Data, Forecasting, Predictive Modeling, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Salesforce CRM Administration Handbook

    Skills you'll gain: Salesforce, Data Management, Customer Relationship Management (CRM) Software, Systems Administration, Customer Relationship Management, Administration, Dashboard, Management Reporting, Data Access, Enterprise Application Management, User Provisioning, User Accounts, Business Software, Data Modeling, Workflow Management, Client Support, Role-Based Access Control (RBAC), Automation, Process Development

    Beginner · Course · 3 - 6 Months

    Category: New
    New
  • C

    Coursera

    Parse & Normalize Data for ML Pipelines

    Skills you'll gain: Data Preprocessing, Data Pipelines, Java, Data Processing, Feature Engineering, Data Import/Export, Data Cleansing, Data Quality, Model Training, Data Transformation, Data Validation, Data Integrity, Data Access, Continuous Monitoring, Object Oriented Programming (OOP), Object Oriented Design

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    AI Integration & Platform Optimization in Advanced Fabric

    Skills you'll gain: Data Architecture, Data Security, Microsoft Azure, Computing Platforms, Collaborative Software, Cloud Security, Information Systems Security, Data Infrastructure, Systems Architecture, Data Management, Capacity Management, Database Architecture and Administration, AI Enablement, Data Governance, AI Integrations, Data Presentation, Identity and Access Management, Machine Learning, Data Analysis

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Transform JSON & Fix Time Data

    Skills you'll gain: Data Preprocessing, Data Wrangling, Data Transformation, Data Analysis, JSON, Pandas (Python Package), Data Quality, Extract, Transform, Load, Data Mapping, Scripting, Data Maintenance, Data Integrity, Anomaly Detection, Reconciliation

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Automate Welcome Emails

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Customer Engagement, Driving engagement, Customer Relationship Building, Greeting Customers

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    cPanel Advanced: Configure, Secure & Optimize

    Skills you'll gain: Email Security, Web Analytics and SEO, Apache, User Provisioning, Public Key Infrastructure, User Accounts, Security Controls, Control Panels, Data Security, Key Management, Encryption, Email Automation, Web Servers, Cryptographic Protocols, PHP (Scripting Language), System Configuration, Performance Tuning, Server Administration, Authentications, Package and Software Management

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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