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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • H

    HEC Paris

    Innovation Management and Entrepreneurship University Certificate

    Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Retail Store Operations, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Social Impact, Stakeholder Engagement, Supplier Management, Social Media, Strategic Sourcing, Process Management, Innovation, Supply Management, Decision Making, Content Marketing, Strategic Thinking

    University Certificate · 6 - 12 Months

  • G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Surveys, Business Strategy, Competitive Intelligence, Design Thinking, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, Leadership Studies, International Relations, Supplier Risk Management

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Diplomado en Analítica de los Negocios

    Skills you'll gain: Business Analytics, Model Evaluation, Descriptive Analytics, Plot (Graphics), Logistic Regression, Data Visualization, Graphing, Data Mining, Dimensionality Reduction, Data Ethics, R (Software), Big Data, Analytics, R Programming, Information Management, Statistical Modeling, Data-Driven Decision-Making, Data Visualization Software, Predictive Modeling, Data Modeling

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of Illinois at Urbana-Champaign

    Mergers & Acquisitions Graduate Certificate

    Skills you'll gain: Business Strategy, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Agile Methodology, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Internal Controls

    Credit offered

    Graduate Certificate · 6 - 12 Months

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    E

    EDUCBA

    Analyze and Implement Apache HBase for Big Data Storage

    Skills you'll gain: Apache Hadoop, Apache, Data Infrastructure, NoSQL, Big Data, Database Management Systems, Databases, Unix Shell, Data Storage, Data Storage Technologies, Database Design, Software Installation, Data Access, Data Modeling, Data Persistence, Systems Integration, System Configuration, Command-Line Interface, Enterprise Application Management, Scalability

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Huddersfield

    MSc Management

    Skills you'll gain: Integrated Marketing Communications, Research Methodologies, Strategic Decision-Making, Scope Management, Negotiation, Leadership Studies, Stakeholder Management, Earned Value Management, Intercultural Competence, Organizational Leadership, Research Design, Project Controls, Project Schedules, Research, Cost Management, Project Management, Data Analysis, Risk Management, Project Scoping, Institutional Review Board (IRB)

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Illinois at Urbana-Champaign

    Healthcare Innovation, Design, and Entrepreneurship Graduate Certificate

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    Universidad de los Andes

    Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

    Skills you'll gain: User Story, Version Control, Test Automation, Unified Modeling Language, Continuous Integration, Git (Version Control System), Software Testing, Software Architecture, Test Driven Development (TDD), Test Data, Test Script Development, JavaScript Frameworks, Usability, Maintainability, Software Design, Web Content Accessibility Guidelines, Application Frameworks, Test Planning, Angular, Software Design Patterns

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Data Storytelling, Social Network Analysis, Data Presentation, Statistical Machine Learning, Statistical Hypothesis Testing, Classification And Regression Tree (CART), R (Software), Exploratory Data Analysis, Bayesian Statistics, Data Analysis, Dimensionality Reduction, Data Visualization, Statistical Visualization, Supervised Learning, Network Analysis, Data Preprocessing, Web Scraping, Statistical Modeling, Python Programming

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Inteligencia Artificial

    Skills you'll gain: Real-Time Operating Systems, Semantic Web, Supervised Learning, Unsupervised Learning, LangChain, Cloud-Native Computing, Continuous Deployment, Reinforcement Learning, Computer Vision, Data Storytelling, Classification Algorithms, Deep Learning, Natural Language Processing, Artificial Intelligence, Biomedical Engineering, Project Management Institute (PMI) Methodology, Forecasting, Marketing Analytics, Systems Thinking, MLOps (Machine Learning Operations)

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Gestión y Políticas en Salud Pública

    Skills you'll gain: Epidemiology, Diagnostic Tests, Business Analytics, Social Determinants Of Health, Descriptive Analytics, Health Disparities, Public Health and Disease Prevention, Public Key Infrastructure, Gerontology, Health Policy, Healthcare Ethics, Digital Transformation, Team Leadership, Occupational Health, Telehealth, Object Oriented Programming (OOP), Public Health, Policy Analysis, Program Evaluation, Health Systems

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Deep Learning, Reinforcement Learning, Computer Vision, Data Storytelling, Natural Language Processing, MLOps (Machine Learning Operations), Predictive Modeling, Project Management Life Cycle, Time Series Analysis and Forecasting, Forecasting, Logistic Regression, Marketing Analytics, Environmental Management Systems, Data-Driven Decision-Making, Transfer Learning, Simulations, Descriptive Analytics

    Earn a degree

    Degree · 1 - 4 Years

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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