Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Sales Process, Sales Pipelines, Sales Development, Customer Relationship Management (CRM) Software, Inside Sales, Customer Relationship Management, B2B Sales, Sales Management, Sales Enablement, Sales Operations, Sales, Sales Strategy, Data Entry, Lead Generation, Closing (Sales), Decision Intelligence, Prospecting and Qualification, Email Automation, Content Performance Analysis, Email Marketing
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Big Data, Business Intelligence, Data Warehousing, SQL, Data Manipulation, Extract, Transform, Load, Data Store, Data Transformation, Data Analysis, Analytics, Data Pipelines, Data Cleansing, Data Visualization Software, Query Languages, Google Cloud Platform
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Focus Group, Prompt Engineering, Qualitative Research, Market Research, Discussion Facilitation, Data Synthesis, Customer Insights, Business Research, Real Time Data, User Feedback, Analysis, Design Research, Data Analysis, Artificial Intelligence, AI Integrations, Generative AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Matplotlib, Plot (Graphics), Data Preprocessing, E-Commerce, Business Analytics, Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Graphing, Statistical Visualization, Data Transformation, Scatter Plots, Exploratory Data Analysis, Software Installation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Plotly, Pandas (Python Package), Plot (Graphics), Interactive Data Visualization, Data Visualization, Data Analysis, Data Visualization Software, Restful API, Application Programming Interface (API), Python Programming, Data Manipulation, Data Validation, Context Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Personalized Campaigns, Selling Techniques, Empathy & Emotional Intelligence
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Dashboard Creation, Data Storytelling, Dashboard, Market Data, Data-Driven Decision-Making, Tableau Software, Data Presentation, Financial Market, Interactive Data Visualization, Financial Data, Financial Analysis, Storytelling, Business Intelligence, Data Analysis, Data Visualization, Data Visualization Software, Analytics, Trend Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SQL, SAS (Software), Metadata Management, Data Integrity, Data Maintenance, Query Languages, Relational Databases, Data Manipulation, Data Analysis Software, Database Management, Data Transformation, Data-Driven Decision-Making, Performance Tuning, Data Governance, Debugging, Data Wrangling, Data Analysis, Data Processing, Computational Logic, Data Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: UI/UX Research, User Research, Responsible AI, User Experience, Persona (User Experience), AI literacy, Human Computer Interaction, Data Ethics, Rapport Building, Surveys, Human Factors, Artificial Intelligence, Trustworthiness, Decision Intelligence, Psychosocial Assessments, Generative AI, Psychological Evaluations, Data Collection, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Classification And Regression Tree (CART), Minitab, Decision Tree Learning, Regression Analysis, Predictive Modeling, Statistical Modeling, Business Analytics, Statistical Methods, Advanced Analytics, Logistic Regression, Data-Driven Decision-Making, Scatter Plots, Plot (Graphics), Model Evaluation, Exploratory Data Analysis, Statistical Analysis, Case Studies, Responsible AI
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Overcoming Objections, Phone Sales, Telephone Skills, Closing (Sales), Return On Investment, B2B Sales, Price Negotiation, Prompt Engineering, Customer Service, Data Storytelling, Real Time Data, Data-Driven Decision-Making, Persona (User Experience), Analysis, Data Visualization, Storytelling, Performance Metric, Business Metrics, Data Import/Export
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: OAuth, JSON, Data Wrangling, Application Programming Interface (API), Secure Coding, Application Security
Intermediate · Course · 1 - 4 Weeks