• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Team Collaboration

    Skills you'll gain: Collaborative Software, Collaboration, Team Building, Team Collaboration, Teamwork, Sprint Retrospectives, Cross-Functional Collaboration, User Feedback, Constructive Feedback, Employee Surveys, Drive Engagement, Process Improvement, Discussion Facilitation, Document Management, Performance Analysis, Diversity and Inclusion, People Analytics, Editing, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 한국어

    Skills you'll gain: Gemini, Google Gemini, Generative AI, Customer Relationship Management, Large Language Modeling, Google Cloud Platform, Big Data, Jupyter, Customer Analysis, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), SQL

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Responsible AI: Interpretability & Transparency - Deutsch

    Skills you'll gain: AI literacy, Data Ethics, Responsible AI, Data Analysis, Data Literacy, Model Evaluation, Artificial Intelligence, Model Optimization, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Time Series Analysis with Spark

    Skills you'll gain: Model Deployment, Apache Spark, Time Series Analysis and Forecasting, MLOps (Machine Learning Operations), Big Data, Feature Engineering, Statistical Analysis, Distributed Computing, Forecasting, Anomaly Detection, Generative AI, Predictive Modeling, Model Training, Exploratory Data Analysis, Data Pipelines, Model Evaluation, Data Cleansing, Data Transformation, Data Quality, Statistical Modeling

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad de Palermo

    Administración de Empresas Certificado MasterTrack®

    Skills you'll gain: Key Performance Indicators (KPIs), Human Capital, Human Resource Strategy, Strategic Marketing, Performance Measurement, Performance Metric, Human Resources Management and Planning, Organizational Strategy, Human Resources, Marketing, Data-Driven Marketing, Business Process Management, Branding, Business Process, Technology Strategies, Marketing Planning, Brand Marketing, Leadership and Management, Business Management, Business Leadership

    Credit offered

    Mastertrack · 6 - 12 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    PracticalGrowth

    Optimize Your Job: Raises, Flexibility, Lateral Moves

    Skills you'll gain: Performance Metric, Data Storytelling, Key Performance Indicators (KPIs), Storytelling, Business Metrics, Value Propositions, Market Opportunities, Internal Communications, Compensation Strategy, Professional Development, Negotiation, Performance Appraisal, Proposal Development, Compensation Management, Compensation Analysis, Business Ethics, Professional Networking, Business Priorities, Performance Review, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    在 Google Cloud 上使用生成式 AI 进行网站现代化改造

    Skills you'll gain: Generative AI, Web Content, Web Analytics and SEO, Prompt Engineering, Frontend Performance, Information Architecture, Google Cloud Platform, Content Management, User Experience Design

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Getting Started with Loki Observability

    Skills you'll gain: System Monitoring, Event Monitoring, Performance Tuning, Incident Response, Continuous Monitoring, Query Languages, Incident Management, Root Cause Analysis, Technical Documentation, Data Analysis, Data Storage

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Crystal Reports: Subreports and Drill-Downs

    Skills you'll gain: Verification And Validation, Business Reporting, Data Presentation, Report Writing, Data Sharing, Microsoft Access, Business Intelligence Software, Data Integration, Consolidation, Business Intelligence, Data Analysis Software, Data Analysis, Editing, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    How Industries are Born, Grow, Revitalize with Jagdish Sheth

    Skills you'll gain: Competitive Analysis, Market Dynamics, Business Strategy, Market Share, Market Analysis, Growth Strategies, Business Transformation, Market Opportunities, Product Lifecycle Management, Organizational Structure, Innovation, Supply And Demand, Policy Development, Consolidation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Tableau Prep Masterclass - Build and Automate Data Flows

    Skills you'll gain: Data Transformation, Data Wrangling, Data Manipulation, Extract, Transform, Load, Data Integration, Data Preprocessing, Data Cleansing, Data Analysis, Data Processing, Tableau Software, Dashboard Creation, Data Pipelines, Dataflow, Data Import/Export, Pivot Tables And Charts, Software Installation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Work with Gemini Models in BigQuery - Français

    Skills you'll gain: Gemini, Google Gemini, SQL, Generative AI, Applied Machine Learning, Google Cloud Platform, Customer Relationship Management, Query Languages, Python Programming

    Intermediate · Course · 1 - 4 Weeks

1…501502503…506

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok