• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Power Pivot in Excel for Data Analysis

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Data Import/Export, Dashboard, Data Modeling, Spreadsheet Software, Dashboard Creation, Statistical Methods, Business Analytics, Business Intelligence, Statistical Analysis, Statistics, Data Analysis, Excel Formulas, Interactive Data Visualization, Data Processing, Data Manipulation, Data Preprocessing, Exploratory Data Analysis, Relationship Building

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Transform, Analyze, & Healthcare Data

    Skills you'll gain: Clinical Data Management, Microsoft Excel, Patient Safety, Health Information Management, Excel Formulas, Data Cleansing, Data Analysis, Medical Records, Data Transformation, Data Wrangling, Data Quality, Analytical Skills, Spreadsheet Software, Data Manipulation, Data Mapping, Hospital Admissions, Data Integrity, Data Integration

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Mastering Categorical Data Analysis with SAS

    Skills you'll gain: Logistic Regression, SAS (Software), Predictive Analytics, Predictive Modeling, Advanced Analytics, Feature Engineering, Statistical Software, Model Evaluation, Data Analysis, Statistical Analysis, Regression Analysis, Statistical Modeling, Exploratory Data Analysis, Correlation Analysis, Statistical Methods, Statistical Hypothesis Testing, Probability & Statistics, Data Transformation, Descriptive Statistics, Graphing

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    ¿Cómo hemos llegado hasta aquí?El desarrollo de la analítica

    Skills you'll gain: Analytics, Digital Analysis, Data Sharing, People Analytics, Data-Driven Decision-Making, Advanced Analytics, Data Analysis, Analysis, Predictive Analytics, Case Studies, Spatial Analysis, Mathematical Modeling, Data Collection, Performance Reporting, Predictive Modeling, Innovation, Learning Styles, Leadership, Communication

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Automate Emails Fast

    Skills you'll gain: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Journey Mapping, Campaign Management, Automation, HubSpot CRM, Campaign Planning, Proofreading, Workflow Management, Marketing Communications, Content Creation, Writing, Editing, Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Engage with Storytelling

    Skills you'll gain: Storytelling, Sales Presentation, Sales Presentations, Selling Techniques, Solution Selling, Sales, Concision, Marketing Psychology, Persuasive Communication, Strategic Communication, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Automate Project Updates Across Platforms

    Skills you'll gain: Collaborative Software, Project Management Software, Automation, Productivity Software, Process Validation, Project Management, Integration Testing, Cloud-Based Integration, Internal Communications

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Analyze Financial Data: Reconciliation Fast

    Skills you'll gain: Reconciliation, Financial Data, Data Cleansing, Financial Reporting, Financial Analysis, Variance Analysis, General Ledger, Financial Acumen, Data Analysis, Ledgers (Accounting), Pivot Tables And Charts, Spreadsheet Software, Data Validation, Profit and Loss (P&L) Management, Management Reporting, Gross Profit, Enterprise Resource Planning

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    Universitat Autònoma de Barcelona

    Eye tracking y el estudio de la percepción visual

    Skills you'll gain: Research Design, Experimentation, Science and Research, Research Reports, Research, Scientific Methods, Design Research, Usability Testing, Research Methodologies, Sensory Systems Analysis, UI/UX Research, Data Analysis, Report Writing, Data Ethics, User Research, Usability, Data Capture, Graphic and Visual Design, Data Collection, Informed Consent

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universidad Nacional Autónoma de México

    Espectroscopía infrarroja: Algoritmo de interpretación

    Skills you'll gain: Analytical Chemistry, Analytical Testing, Chemistry, Data Analysis, Laboratory Testing, Vibrations, Engineering, Scientific, and Technical Instruments, Structural Analysis, Laboratory Research, Verification And Validation, Data Flow Diagrams (DFDs), Laboratory Techniques, Problem Solving, Pivot Tables And Charts, Quality Control, Data Collection, Physics

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    Universidades Anáhuac

    Visualización de datos efectiva

    Skills you'll gain: Interactive Data Visualization, Data Storytelling, Data Presentation, Data Literacy, Data Visualization Software, Data Analysis, Graphic and Visual Design, Visual Storytelling, Diagram Design, Information Architecture, Interaction Design, Multimedia, Design Elements And Principles, User Experience Design, User Centered Design

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    Tecnológico de Monterrey

    Criando uma estratégia digital vencedora

    Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Digital Media Strategy, Digital Marketing, Search Engine Optimization, Social Media Strategy, Content Strategy, Marketing Strategies, Social Media Marketing, Web Presence, Digital Marketing Tools, Social Media, Content Creation, Marketing Effectiveness, Email Marketing, Digital Communications, E-Commerce, Sales Strategy, Web Analytics, Target Audience

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…487488489…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok