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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    Analyze E-Commerce Data Using PostgreSQL

    Skills you'll gain: Query Languages, Business Intelligence, Database Management, Analytics, Transaction Processing, Software Installation

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Answering Complex Questions Using Native Derived Tables with LookML

    Skills you'll gain: Looker (Software), Business Intelligence, SQL, Data Analysis, Google Cloud Platform

    Intermediate · Project · Less Than 2 Hours

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    Packt

    Salesforce Certified AI Specialist Certification

    Skills you'll gain: AI Workflows, Salesforce, Prompt Engineering Tools, AI Security, Responsible AI, Salesforce Development, Agentic Workflows, Data Ethics, Generative AI Agents, AI Integrations, Customer Relationship Management (CRM) Software, Customer Relationship Management, Generative AI, Data Loss Prevention, Predictive Modeling, Model Training, Data Security, Large Language Modeling

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Pivot Campaign Data

    Skills you'll gain: Email Marketing, Data-Driven Marketing, Gap Analysis, Marketing Analytics, Performance Analysis, Microsoft Excel, Campaign Management, Excel Formulas, Data-Driven Decision-Making, Performance Measurement, Variance Analysis, Performance Improvement, Data Analysis, Performance Reporting, Correlation Analysis

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Analyze and Apply Agile & Scrum for Business Success

    Skills you'll gain: Team Oriented, Team Performance Management, Team Building, Agile Software Development, Agile Product Development, Business Marketing, Meeting Facilitation

    Beginner · Course · 1 - 4 Weeks

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    SkillsBooster Academy

    Productivity with AI for Business Leaders

    Skills you'll gain: Prompt Engineering, AI Enablement, Workflow Management, Strategic Leadership, Organizational Effectiveness, Productivity, AI Personalization, AI literacy, Strategic Decision-Making, Business Communication, Business, Business Strategy, Generative AI, Google Gemini, AI Integrations, Business Analysis, Decision Making, ChatGPT, Competitive Analysis, Market Research

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    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Hadoop: Analyze, Configure & Manage Big Data

    Skills you'll gain: Apache Hadoop, Big Data, Data Infrastructure, File Systems, Data Processing, Data Storage, Java, Systems Administration, Distributed Computing, File I/O, System Configuration, File Management, Metadata Management, Computing Platforms, Linux Commands

    Mixed · Course · 1 - 3 Months

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    Microsoft

    Efficient Workflows and Sales Operations

    Skills you'll gain: Email Automation, Sales Process, Calendar Management, Microsoft Copilot, Business Process Automation, Automation, AI Security, AI Enablement, Scheduling, Workflow Management, AI Integrations, Prioritization, Operational Efficiency, Process Improvement, Continuous Improvement Process, Data Security, Quality Assurance, Performance Measurement

    Advanced · Course · 1 - 4 Weeks

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    EDUCBA

    Python: Apply & Evaluate Sales Forecasting with Time Series

    Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Feature Engineering, Forecasting, Data-Driven Decision-Making, Data Preprocessing, Trend Analysis, Predictive Analytics, Predictive Modeling, Statistical Analysis, Data Visualization, Model Training, Exploratory Data Analysis, Data Transformation, Data Cleansing, Python Programming

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Optimize AI: Build & Evaluate Predictive Models

    Skills you'll gain: Machine Learning Methods, Predictive Modeling, Model Training, Statistical Machine Learning, Model Optimization, Performance Analysis, Performance Metric, Performance Improvement

    Intermediate · Course · 1 - 4 Weeks

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    Madecraft

    Business Networking 101: How to Network Like a Pro

    Skills you'll gain: Professional Networking, Social Media Strategy, Relationship Building, Social Media, LinkedIn, Customer Relationship Management, Sales Prospecting, Events and Conferences, Customer Relationship Management (CRM) Software, Oral Expression, Rapport Building, Relationship Management, New Business Development, Virtual Networking, Event Management, General Networking, Business Development, Interpersonal Communications, Communication, Communication Strategies

    Beginner · Course · 1 - 3 Months

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    Packt

    Power BI Masterclass 8 -Python, Finance, and Advanced DAX

    Skills you'll gain: Financial Data, Financial Analysis, Analytics, Data Preprocessing

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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