Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Intermediate · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Predictive Modeling, Financial Data, Marketing Analytics, Financial Modeling, Data Preprocessing, Advertising, New Product Development, Time Series Analysis and Forecasting, Machine Learning, Strategic Decision-Making, Blockchain, Operations Research, Model Deployment, Natural Language Processing, Mathematical Modeling, Random Forest Algorithm, Network Model, Systems Analysis
Credit offered
Mastertrack · 6 - 12 Months

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Business Process, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel
Earn a degree
Degree · 1 - 4 Years
University of Colorado Boulder
Skills you'll gain: Model Evaluation, Data Mining, Supervised Learning, Unsupervised Learning, Service Level, Dimensionality Reduction, Deep Learning, Statistical Modeling, Probability, Applied Machine Learning, Anomaly Detection, Machine Learning Algorithms, Statistical Inference, Statistical Hypothesis Testing, Data Warehousing, Recurrent Neural Networks (RNNs), Regression Analysis, Performance Testing, Bash (Scripting Language), Data Science
Credit offered
Graduate Certificate · 6 - 12 Months

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Pipelines, AI Workflows, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, SQL, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Applied Machine Learning, Statistical Inference, Model Evaluation, Google Cloud Platform, Machine Learning Methods, SQL
Beginner · Course · 1 - 4 Weeks

Coursera
Intermediate · Course · 1 - 4 Weeks

Coursera
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Analysis, Applied Machine Learning, Model Deployment, Machine Learning, Predictive Modeling, Machine Learning Algorithms
Beginner · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Dashboard, Report Writing, Business Reporting, Management Reporting, Performance Reporting, Ad Hoc Reporting, Real Time Data, Call Center Experience, Administration, Workforce Management
Beginner · Course · 1 - 4 Weeks
University of North Texas
Skills you'll gain: Operations Management, Mediation, Model Evaluation, Leadership Studies, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Visualization, Marketing Planning, Design Thinking, Public Policies, Probability & Statistics, Global Marketing, Cultural Diversity, Digital Media Strategy, Music History, Social Justice, Nutrition and Diet
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Unsupervised Learning, Plot (Graphics), Data Visualization, Exploratory Data Analysis, Supervised Learning, Data Cleansing, Model Evaluation, Descriptive Analytics, Dimensionality Reduction, Data Science, Visualization (Computer Graphics), Scientific Visualization, Data Analysis, Database Management, Machine Learning Algorithms, Data Integration, Data Visualization Software, Statistical Machine Learning, Data-Driven Decision-Making, Statistical Visualization
Credit offered
Mastertrack · 6 - 12 Months