• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Exploratory Data Analysis & Core ML Algorithms

    Skills you'll gain: Exploratory Data Analysis, Model Optimization, Model Training, Applied Machine Learning, Predictive Modeling, Decision Tree Learning, Data Analysis, Regression Analysis, Classification Algorithms, Supervised Learning, Machine Learning Algorithms, Data Wrangling, Model Evaluation, Data Preprocessing, Statistical Machine Learning, Feature Engineering

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Competitive Analysis and Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Competitive Intelligence, Market Analysis, Data-Driven Decision-Making, Product Management, Business Strategy, Strategic Thinking, Market Intelligence, Market Research, Strategic Decision-Making, Business Analysis, Gap Analysis, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Mastering Data Wrangling with dplyr

    Skills you'll gain: Data Manipulation, Data Transformation, Tidyverse (R Package), Data Wrangling, R Programming, R (Software), Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Reporting & Quality Assurance

    Skills you'll gain: Dashboard, Power BI, Management Reporting, Quality Assurance, Data Quality, Performance Reporting, Problem Management, Project Controls, Process Improvement and Optimization, Stakeholder Analysis, Process Analysis, Data Validation, Issue Tracking, Quality Assurance and Control, Process Optimization, Process Improvement, Project Management, Root Cause Analysis, Data Analysis, Business Operations

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    CertNexus

    GenAIBIZ: Making Generative AI Work for Your Business

    Skills you'll gain: Generative AI, AI Enablement, AI literacy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Analyze and Evaluate Indian Banking System

    Skills you'll gain: Bank Regulations, Financial Statements, Financial Statement Analysis, Financial Systems, Banking, Financial Market, Financial Analysis, Financial Regulations, Capital Markets, Financial Reporting, Balance Sheet, Asset Management, Financial Management, Risk Management Framework, Risk Management, Market Liquidity, Performance Analysis, Cash Flows

    ★ 4.9 (13) · Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • T

    The Expert Academy

    Sales Skills: Build Trust And Influence Buyers

    Skills you'll gain: Selling Techniques, Consultative Selling, Sales, Sales Strategy, B2B Sales, Negotiation, General Sales Practices, Sales Process, Solution Selling, Influencing, Persuasive Communication, Sales Prospecting, Marketing Psychology, Prospecting and Qualification, Consumer Behaviour, Lead Generation, Rapport Building, Customer Relationship Building, Social Media Campaigns, Trustworthiness

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    CertNexus

    AgenticAIBIZ (Exam AGZ-110): Foundations of Agentic AI

    Skills you'll gain: Agentic systems, Generative AI Agents, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Risk Management, Business Process Automation, Generative AI, Business Strategy, Automation, Data Strategy, Process Improvement, Large Language Modeling, Process Improvement and Optimization, Data Ethics, Process Optimization, Operational Efficiency, Customer Service, User Experience, Marketing

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • E

    Edureka

    Data Streaming and NLP with PySpark

    Skills you'll gain: PySpark, Data Pipelines, Apache Spark, Dashboard Creation, Dashboard, Interactive Data Visualization, Data Processing, Real Time Data, Natural Language Processing, Distributed Computing, Deep Learning, Performance Tuning

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Wie erstellen Sie einen Facebook-Geschäftsführer

    Skills you'll gain: Facebook, Social Media Management, Account Management, Social Media, Resource Allocation, User Accounts, Social Media Marketing, Asset Management, Business Management, Content Creation, Content Marketing, Social Work

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Simple Parallel Coordinates Plot using d3 js

    Skills you'll gain: Data Visualization, Plot (Graphics), Data Visualization Software, Statistical Visualization, Interactive Data Visualization, Visualization (Computer Graphics), Javascript, Data Analysis, Microsoft Visual Studio

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Cloud SQL for PostgreSQL Database Observability and Tuning

    Skills you'll gain: PostgreSQL, Performance Tuning, Database Management, Google Cloud Platform, Database Software, SQL, Data Management, Application Performance Management, Data Analysis

    Beginner · Project · Less Than 2 Hours

1…449450451…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok