• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing: Audience, Campaigns, and Metrics

    Skills you'll gain: Marketing Analytics, Strategic Marketing, Web Analytics and SEO, Digital Marketing Campaigns, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Marketing, Marketing Planning, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Marketing analytics: Know your customers

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Digital Media Strategy, Data-Driven Marketing, Marketing Effectiveness, Digital Marketing, Customer Data Management, Digital Analysis, Marketing Strategies, Social Media Marketing, Customer Engagement, Customer experience strategy (CX), Predictive Analytics, Analytics, Data Analysis Software, Consumer Behaviour, Big Data, Data Integration, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    462 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Deal Negotiation, Pricing Strategy & Stakeholder Mapping

    Skills you'll gain: Closing (Sales), Price Negotiation, Sales Territory Management, Decision Making, B2B Sales, Selling Techniques, Negotiation, Sales Pipelines, General Sales Practices, Enterprise Sales, Sales Strategy, Contract Negotiation, Stakeholder Analysis, Stakeholder Management, Sales Prospecting, Business Communication, Planning, Strategic Decision-Making, Strategic Thinking, Data-Driven Decision-Making

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Marketing digital para E-commerce

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, Digital Media Strategy, Marketing Strategies, Data-Driven Marketing, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing Tools, Analysis, Entrepreneurship, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    250 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Portfolio, Interview, and Job Strategy

    Skills you'll gain: Interviewing Skills, LinkedIn, Portfolio Management, Dashboard, Responsible AI, Jira (Software), Project Management Software, Automation, Agile Methodology, Issue Tracking, Agile Project Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Product Development, Project Planning, Project Documentation, Agile Product Development, Product Requirements, Business Planning, User Requirements Documents, Team Building, Competitive Analysis, Marketing Planning, Market Analysis, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    213 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Business Strategy in Practice (Project-centered Course)

    Skills you'll gain: Peer Review, Organizational Strategy, Strategic Thinking, Business Research, Milestones (Project Management), Project Management, Executive Presence, Business Strategy, Verbal Strategic Communication, Research Reports, Business Analysis, Strategic Decision-Making, Business Communication, Analysis, Report Writing, Business Writing, Decision Making, Constructive Feedback

    4.7
    Rating, 4.7 out of 5 stars
    ·
    219 reviews

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Google Cloud Database Migrations: Strategy

    Skills you'll gain: Data Migration, Data Storytelling, Data Strategy, Google Cloud Platform, Technology Strategies, Database Management Systems, Plan Execution, Governance Risk Management and Compliance, Risk Mitigation, Cloud Services, Dependency Analysis, Product Roadmaps, Asset Management, Enterprise Application Management, Enterprise Architecture, Governance, Stakeholder Engagement, Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Capital Markets Trading and Strategy Mastery

    Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Investment Management, Securities Trading, Market Dynamics, Trend Analysis, Risk Control, Financial Market, Market Data, Risk Management, Risk Modeling, Market Analysis, Investments, Capital Markets, Financial Regulations, Equities, Order Entry, Financial Systems, Business

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Lead with Impact: Nursing Leadership & Strategy

    Skills you'll gain: Nursing Management, Clinical Leadership, Continuous Quality Improvement (CQI), Stakeholder Engagement, Health Equity, Financial Forecasting, Patient Safety, Strategic Leadership, Composure, Conflict Management, Teamwork, Nursing, Change Management, Financial Management, Decision Making, Healthcare Ethics, Quality Improvement, Staff Management, Strategic Planning, Delegation Skills

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Managerial Decisions & Pricing Strategy Mastery

    Skills you'll gain: Enterprise Risk Management (ERM), Risk Analysis, Business Risk Management, Risk Modeling, Risk Management, Risk Management Framework, Risk Mitigation, Revenue Management, Cost Benefit Analysis, Strategic Decision-Making, Cost Accounting, Risk Appetite, Market Dynamics, Profit and Loss (P&L) Management, Competitive Analysis, Demand Planning, Decision Making, Product Strategy, Economics, Consumer Behaviour

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Marketing Strategy and Techniques, Online Advertising, Customer Analysis, Conversion Funnel Analysis, Marketing Channel, Advertising Campaigns, Persona Development, Customer Insights, Regression Analysis, Model Evaluation, Data Analysis, Descriptive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    298 reviews

    Beginner · Course · 1 - 4 Weeks

1…444546…539

In summary, here are 10 of our most popular marketing strategy courses

  • Digital Marketing: Audience, Campaigns, and Metrics: University of Illinois Urbana-Champaign
  • Marketing analytics: Know your customers: Macquarie University
  • Deal Negotiation, Pricing Strategy & Stakeholder Mapping: Coursera
  • Marketing digital para E-commerce: Universidad de Palermo
  • Portfolio, Interview, and Job Strategy: Coursera
  • Product Management: Initial Product Strategy and Plan: SkillUp
  • Business Strategy in Practice (Project-centered Course): University of Virginia
  • Google Cloud Database Migrations: Strategy: Google Cloud
  • Capital Markets Trading and Strategy Mastery: EDUCBA
  • Lead with Impact: Nursing Leadership & Strategy: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok