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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Madecraft

    Artificial Intelligence for Marketing

    Skills you'll gain: AI Personalization, MarTech, Applied Machine Learning, Machine Learning Methods, AI Enablement, Data-Driven Marketing, Marketing, Generative AI, Machine Learning, Natural Language Processing, Data Strategy, Data Quality, Data Literacy, Personalized Campaigns, Text Mining, Culture Transformation, Artificial Intelligence, Prompt Engineering, AI Workflows, Computer Vision

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Generative AI for Digital Marketing

    Skills you'll gain: Google Gemini, Digital Marketing, Anthropic Claude, Marketing Strategy and Techniques, Marketing Strategies, Digital Marketing Campaigns, Microsoft Copilot, Email Marketing, Digital Marketing Tools, Social Media Marketing, Search Engine Optimization, Prompt Engineering, Content Optimization, Advertising Campaigns, Content Creation, Market Research, Generative AI, Web Analytics and SEO, Competitive Analysis, Target Audience

    4.7 stars, 18 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (18) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    How to Build a Marketing Plan

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Market Share, Business Planning, Marketing Strategy and Techniques, Value Propositions, Marketing Effectiveness, Brand Marketing, Marketing Budgets, Market Research, Marketing Communications, Data-Driven Marketing, Product Marketing, Market Analysis, Product Strategy, Competitive Analysis, Business Strategy

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Cultural Responsiveness, Product Promotion, Market Share, Strategic Planning

    4.8 stars, 127 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (127) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    SQL Window Functions for Analytics

    Skills you'll gain: SQL, PostgreSQL, Query Languages, Database Management, Database Systems, Data Manipulation

    4.6 stars, 42 reviews, Advanced, Guided Project, Less Than 2 Hours

    ★ 4.6 (42) · Advanced · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Confluence Support, Reporting & Analytics

    Skills you'll gain: Dashboard, Dashboard Creation, Collaborative Software, Management Reporting, Developing Training Materials, Problem Management, Data Presentation, Problem Solving, Performance Reporting, Data Analysis, End User Training and Support, Training and Development, Jira (Software), Network Troubleshooting, Trend Analysis, User Feedback, Data-Driven Decision-Making, Technical Support, Stakeholder Management, Document Management

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Email Marketing with AI

    Skills you'll gain: Email Marketing, Email Automation, Prompt Engineering, AI Personalization, Personalized Campaigns, Marketing Automation, Digital Marketing Tools, Prompt Engineering Tools, Driving engagement, Content Performance Analysis, Responsible AI, AI Workflows, ChatGPT, Marketing, Generative AI, Anthropic Claude, Target Audience, Artificial Intelligence, Automation, Deepseek

    5 stars, 7 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (7) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • I

    Illinois Tech

    Data Analytics and Big Data

    Skills you'll gain: Database Design, Database Systems, Relational Databases, Database Software, Databases, Database Application, NoSQL, Database Management Systems, Database Management, Database Development, Machine Learning Algorithms, SQL, Big Data, Model Evaluation, Apache Hadoop, MySQL, Statistical Analysis, Database Theory, Data Analysis, Data Preprocessing

    4.5 stars, 121 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (121) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • S

    SkillsBooster Academy

    AI for Marketing and Sales

    Skills you'll gain: Prompt Engineering, Email Marketing, Prompt Engineering Tools, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales

    4.5 stars, 27 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (27) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Comportamento e Marketing Digital

    Skills you'll gain: Integrated Marketing Communications, Digital Analysis, Marketing Strategies, Digital Marketing, Customer Analysis, Consumer Behaviour, Strategic Marketing, Digital Marketing Campaigns, Digital Marketing Tools, Journey Mapping, Persona Development, Target Audience, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google

    Foundations: Data, Data, Everywhere

    Skills you'll gain: Data Ethics, Data Analysis, Analytics, Data-Driven Decision-Making, Spreadsheet Software, Analytical Skills, Tableau Software, Data Sharing, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL

    4.8 stars, 123K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (123K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Preparando o Marketing Digital

    Skills you'll gain: Marketing Strategies, Digital Brand Strategy, Customer Analysis, Customer experience strategy (CX), Marketing Planning, Target Market, Digital Marketing, Content Strategy, Target Audience, Brand Strategy, Agile Methodology, Journey Mapping, Branding, Storytelling, Consumer Behaviour, Conversion Funnel Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Social Media Marketing (9)
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