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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Whizlabs

    Microsoft Fabric: Monitor and Optimize an Analytics Solution

    Skills you'll gain: Azure Synapse Analytics, Performance Tuning, System Monitoring, Data Lakes, Transact-SQL, Data Analysis Expressions (DAX), Star Schema, Microsoft Azure, Real Time Data, Power BI, Data Warehousing, Analytics, Apache Spark, Data Modeling, SQL Server Integration Services (SSIS), PySpark, Data Pipelines, Data Transformation, Debugging

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Fundação Instituto de Administração

    Pesquisa de Mercado e Estratégia de Marketing

    Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Business Research, Forecasting, Strategic Decision-Making, Data Analysis, Predictive Modeling, Analysis, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    37 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Introduction to PicsArt for Social Media Marketing

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Photo Editing, Marketing, Graphics Software, Graphic and Visual Design, Graphic Design, Entrepreneurship, Business

    4.5
    Rating, 4.5 out of 5 stars
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    86 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Packt

    Python for Finance: Investment Fundamentals & Data Analytics

    Skills you'll gain: Portfolio Management, Risk Analysis, Investment Management, Time Series Analysis and Forecasting, Financial Modeling, Object Oriented Programming (OOP), Statistical Analysis, Simulations, Regression Analysis, Jupyter, Python Programming, Programming Principles, Pandas (Python Package), NumPy, Matplotlib, Data Manipulation

    4.5
    Rating, 4.5 out of 5 stars
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    10 reviews

    Intermediate · Course · 3 - 6 Months

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    Meta

    Introduction au Marketing des réseaux sociaux

    Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Target Market, Social Media Management, Marketing, Social Media Strategy, Instagram, Marketing Channel, Digital Media Strategy, Marketing Strategies, Facebook, Digital Marketing, Smart Goals, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 3 Months

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    U

    University of North Texas

    Foundations of Marketing Practice for Non-Majors

    Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    17 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    How to Analyze Tweet Engagement with Twitter Analytics

    Skills you'll gain: Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Marketing Analytics, Social Media Campaigns, Digital Advertising, Customer Engagement, Advertising, Market Analysis, Performance Analysis, Analysis, Digital Marketing, Marketing Communications

    4.9
    Rating, 4.9 out of 5 stars
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    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Microsoft

    Upgrade Your Marketing Strategy with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Operations, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Performance Reporting, Marketing Channel, Generative AI, Customer Analysis, Artificial Intelligence, Customer experience improvement, Customer Retention

    4.7
    Rating, 4.7 out of 5 stars
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    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    بناء خطة التسويق |Building a Marketing Plan ‎

    Skills you'll gain: Marketing Planning, Strategic Marketing, Business Planning, Marketing Strategies, Marketing Effectiveness, Marketing Management, Business Marketing, Market Analysis, Performance Analysis

    4.4
    Rating, 4.4 out of 5 stars
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    21 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    GenAI for Financial Analysts: Essential Predictive Analytics

    Skills you'll gain: Generative AI, Financial Forecasting, Predictive Modeling, Financial Modeling, Financial Data, Market Data, Predictive Analytics, Financial Analysis, Portfolio Management, Advanced Analytics, Risk Management, Investment Management, Spreadsheet Software, Financial Reporting, Analysis, Power BI, Automation

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Predictive Analytics Model for Term Deposit Investment

    Skills you'll gain: Classification And Regression Tree (CART), Model Evaluation, Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Data-Driven Decision-Making, Marketing Analytics, Feature Engineering, Classification Algorithms, Financial Forecasting, Performance Tuning

    Mixed · Course · 1 - 4 Weeks

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    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Fabric: Monitor and Optimize an Analytics Solution: Whizlabs
  • Pesquisa de Mercado e Estratégia de Marketing: Fundação Instituto de Administração
  • Introduction to PicsArt for Social Media Marketing: Coursera
  • Python for Finance: Investment Fundamentals & Data Analytics: Packt
  • Introduction au Marketing des réseaux sociaux: Meta
  • Foundations of Marketing Practice for Non-Majors: University of North Texas
  • How to Analyze Tweet Engagement with Twitter Analytics: Coursera
  • Upgrade Your Marketing Strategy with Microsoft Copilot: Microsoft
  • بناء خطة التسويق |Building a Marketing Plan ‎: Alfaisal University | KLD
  • GenAI for Financial Analysts: Essential Predictive Analytics: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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