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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • O

    O.P. Jindal Global University

    Text Mining for Marketing

    Skills you'll gain: Text Mining, Customer Analysis, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Data-Driven Marketing, Marketing, Data Processing, Responsible AI, MarTech, Applied Machine Learning, Customer experience improvement, Brand Management, Data Capture, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Amsterdam

    Data Analytics for Lean Six Sigma

    Skills you'll gain: Lean Six Sigma, Data Visualization, Statistical Hypothesis Testing, Minitab, Statistical Visualization, Six Sigma Methodology, Regression Analysis, Probability Distribution, Statistical Methods, Descriptive Statistics, Data Analysis, Histogram, Lean Methodologies, Statistical Analysis, Statistical Software, Statistical Modeling, Probability & Statistics, Data-Driven Decision-Making, Analytics, Statistics

    4.8 stars, 3.5K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (3.5K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Foundations of Data Analytics and Visualization

    Skills you'll gain: Data Storytelling, Power BI, Data Presentation, Database Design, Data Visualization, Business Intelligence, Data Visualization Software, Database Theory, Dashboard, Data Lakes, Dashboard Creation, Databases, Pivot Tables And Charts, Data-Driven Decision-Making, Data Analysis, Microsoft Excel, Analytics, Data Modeling, Data Management, Python Programming

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    How to Sell: An Overview of Fundamental Selling Techniques

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, General Sales Practices, Sales, Sales Process, Sales Presentations, Sales Strategy, Solution Selling, Lead Generation, Telephone Skills, Customer Relationship Building, Rapport Building, Active Listening, Communication Strategies, Customer Engagement

    4.7 stars, 277 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (277) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Madecraft

    Data Analytics: Dashboards vs. Data Stories

    Skills you'll gain: Data Storytelling, Dashboard, Dashboard Creation, Data Presentation, Interactive Data Visualization, Power BI, Business Intelligence, Storytelling, Data-Driven Decision-Making, Data Visualization, Data Analysis, Analytics, Stakeholder Analysis, Stakeholder Communications, Exploratory Data Analysis, Key Performance Indicators (KPIs), Stakeholder Engagement, Action Oriented

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Washington

    Practical Predictive Analytics: Models and Methods

    Skills you'll gain: Unsupervised Learning, Supervised Learning, Data Science, Machine Learning Methods, Predictive Analytics, Applied Machine Learning, Analytics, Data Analysis, R Programming, Model Optimization, Statistical Methods, Decision Tree Learning, Statistical Inference, Statistical Analysis, Machine Learning, Statistics, Graph Theory, Classification Algorithms, Network Analysis, Big Data

    4.1 stars, 325 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.1 (325) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillUp

    Foundations of Healthcare Data Analytics

    Skills you'll gain: Health Care Procedure and Regulation, Health Informatics, Data Wrangling, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Data Preprocessing, Health Information Management and Medical Records, Health Policy, Data Processing, Data Compilation, Data Analysis, Descriptive Analytics, Database Design, Medical Billing and Coding, Relational Databases, Data Integration, Spreadsheet Software

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Madecraft

    How to Build a Marketing Plan

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Market Share, Business Planning, Marketing Strategy and Techniques, Value Propositions, Marketing Effectiveness, Brand Marketing, Marketing Budgets, Market Research, Marketing Communications, Data-Driven Marketing, Product Marketing, Market Analysis, Product Strategy, Competitive Analysis, Business Strategy

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    Artificial Intelligence for Marketing

    Skills you'll gain: AI Personalization, MarTech, Applied Machine Learning, Machine Learning Methods, AI Enablement, Data-Driven Marketing, Marketing, Generative AI, Machine Learning, Natural Language Processing, Data Strategy, Data Quality, Data Literacy, Personalized Campaigns, Text Mining, Culture Transformation, Artificial Intelligence, Prompt Engineering, AI Workflows, Computer Vision

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Generative AI for Digital Marketing

    Skills you'll gain: Google Gemini, Digital Marketing, Anthropic Claude, Marketing Strategy and Techniques, Marketing Strategies, Digital Marketing Campaigns, Microsoft Copilot, Email Marketing, Digital Marketing Tools, Social Media Marketing, Search Engine Optimization, Prompt Engineering, Content Optimization, Advertising Campaigns, Content Creation, Market Research, Generative AI, Web Analytics and SEO, Competitive Analysis, Target Audience

    4.7 stars, 18 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (18) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Data-Driven Marketing, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Branding, Data Analysis

    4.5 stars, 50 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (50) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Cultural Responsiveness, Product Promotion, Market Share, Strategic Planning

    4.8 stars, 127 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (127) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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