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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
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    Y

    Yale University

    Marchés financiers

    Skills you'll gain: Investment Banking, Financial Market, Risk Management, Financial Regulation, Securities (Finance), Finance, Governance, Portfolio Management, Capital Markets, Banking, Behavioral Economics, Corporate Finance, Underwriting, Non-Profit Accounting, Insurance

    4.8
    Rating, 4.8 out of 5 stars
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    98 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Pennsylvania

    Introduction to Intellectual Property

    Skills you'll gain: Intellectual Property, Legal Strategy, Regulation and Legal Compliance, Business Strategy, Case Studies, Asset Management, Innovation, Brand Awareness, Brand Management, Business Valuation, Economics

    4.8
    Rating, 4.8 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing

    4.7
    Rating, 4.7 out of 5 stars
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    765 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Performance marketing, Case Studies, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, Generative AI Agents, AI Product Strategy, Generative AI, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    178 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    U

    University of London

    International Business Capstone

    Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Financial Analysis, Business Strategy, International Finance, Target Market, Market Research, Global Marketing, Operating Cost, Consumer Behaviour, Cost Accounting, Management Accounting, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    115 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Motion Planning for Self-Driving Cars

    Skills you'll gain: Traffic Flow Optimization, Machine Controls, Automation, Robotics, Network Routing, Graph Theory, Algorithms, Computer Vision, Mathematical Modeling, Data Mapping, Predictive Modeling, Spatial Data Analysis, Control Systems, Estimation, Applied Mathematics

    4.8
    Rating, 4.8 out of 5 stars
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    486 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
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    F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Expanding SEL

    Skills you'll gain: Self-Awareness, Empowerment, Emotional Intelligence, Social Justice, Social Skills, Behavior Management, Empathy, School Psychology, Working With Children, Cultural Diversity, Mindfulness

    4.8
    Rating, 4.8 out of 5 stars
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    134 reviews

    Advanced · Course · 1 - 3 Months

  • P

    Packt

    Playwright Python and Pytest for Web Automation Testing

    Skills you'll gain: Continuous Integration, Test Automation, Authentications, CI/CD, Test Script Development, API Testing, Software Testing, Unit Testing, Behavior-Driven Development, Web Development Tools, Test Case, GitHub, User Interface (UI)

    4.1
    Rating, 4.1 out of 5 stars
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    15 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Internet of Things: How did we get here?

    Skills you'll gain: Telecommunications, Internet Of Things, Wireless Networks, Emerging Technologies, Communication Systems, Digital Communications, General Networking, Computer Networking, Network Protocols

    3.9
    Rating, 3.9 out of 5 stars
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    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Business Analytics, Analytics, Data Analysis, Business Intelligence, Analytical Skills, Big Data, Asset Management, Business Analysis, Advanced Analytics, Feasibility Studies, Business Modeling, Data-Driven Decision-Making, Trend Analysis, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data Literacy, Digital Assets

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    410 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
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    I

    IIMA - IIM Ahmedabad

    Strategy and Game Theory for Management

    Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Problem Solving, Strategic Leadership, Critical Thinking, Decision Making, Market Dynamics, Organizational Change, Business Analysis, Economics, Digital Media Strategy, Market Opportunities, Negotiation, Risk Management, Mergers & Acquisitions, Innovation

    4.8
    Rating, 4.8 out of 5 stars
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    123 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Marchés financiers: Yale University
  • Introduction to Intellectual Property: University of Pennsylvania
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • GenAI for Marketing and Customer Insights: Coursera
  • International Business Capstone: University of London
  • Motion Planning for Self-Driving Cars: University of Toronto
  • Introdução ao Marketing Digital: Fundação Instituto de Administração
  • Expanding SEL: University of Colorado Boulder
  • Playwright Python and Pytest for Web Automation Testing: Packt
  • Internet of Things: How did we get here?: University of California San Diego

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Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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