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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    Apply Data Analytics Using Python and Pandas

    Skills you'll gain: NumPy, Pandas (Python Package), Model Evaluation, Jupyter, Data Analysis, Applied Machine Learning, Analytical Skills, Data Manipulation, Matplotlib, Business Analytics, Exploratory Data Analysis, Data Visualization Software, Python Programming, Descriptive Statistics, Linear Algebra

    Beginner · Course · 1 - 3 Months

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    Edureka

    Analytics Engineering Workflows with dbt

    Skills you'll gain: Data Quality, SQL, YAML, Data Pipelines, Data Validation, Data Mart, CI/CD, Data Modeling, Data Transformation, Version Control, Git (Version Control System), Technical Documentation, Maintainability, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Data Visualization, Data Literacy, Infographics, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Communication, Digital Marketing, Health Care

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    652 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
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    274 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    EDUCBA

    Apply Power BI Projects for Data Analytics

    Skills you'll gain: Ad Hoc Reporting, Customer Analysis, Management Reporting, Real Time Data, Marketing Analytics, Trend Analysis, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Unilever

    Customer Understanding and Digital Marketing Channels

    Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce

    4.7
    Rating, 4.7 out of 5 stars
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    250 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    EDUCBA

    Predictive Analytics: Apply, Analyze & Interpret

    Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Predictive Analytics, Data Analysis, Minitab, Statistical Methods, Forecasting, Business Analytics, Quantitative Research, Data-Driven Decision-Making, Descriptive Statistics, Case Studies, Financial Analysis, Microsoft Excel

    Mixed · Course · 1 - 3 Months

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    Universidad de Palermo

    Estrategia y Planificación de Marketing

    Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
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    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Starweaver

    GenAI Data and Analytics Academy

    Skills you'll gain: Prompt Engineering, Generative AI Agents, Retrieval-Augmented Generation, CrewAI, AI Orchestration, Vector Databases, Model Deployment, AI Personalization, Generative AI, Transfer Learning, Kubernetes, Enterprise Application Management, ChatGPT, AI Workflows, Containerization, Agentic systems, MLOps (Machine Learning Operations), Python Programming, System Monitoring, Engineering

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Social Media Marketing, Market Research

    4.9
    Rating, 4.9 out of 5 stars
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    29 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    EDUCBA

    AI & Predictive Analytics with Python

    Skills you'll gain: Unsupervised Learning, Predictive Modeling, Supervised Learning, Model Evaluation, Applied Machine Learning, Predictive Analytics, Random Forest Algorithm, Text Mining, Classification Algorithms, Natural Language Processing, Machine Learning Algorithms, Artificial Intelligence, Computational Logic, Python Programming, Data Science, Unstructured Data, Data Preprocessing, Algorithms

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Analyze and Apply R for Data Analytics

    Skills you'll gain: Exploratory Data Analysis, Data Manipulation, Statistical Analysis, R (Software), Analytical Skills, Ggplot2, Data Storytelling, R Programming, Statistical Methods, Quantitative Research, Data Visualization Software, Data Science, Data Preprocessing, Probability & Statistics, Scatter Plots, Business Analytics, Statistical Visualization, Correlation Analysis, Descriptive Statistics, Data Analysis

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Apply Data Analytics Using Python and Pandas: EDUCBA
  • Analytics Engineering Workflows with dbt: Edureka
  • Introduction to Business Analytics: Communicating with Data : University of Illinois Urbana-Champaign
  • Building Custom Regional Reports with Google Analytics: Coursera
  • Apply Power BI Projects for Data Analytics: EDUCBA
  • Customer Understanding and Digital Marketing Channels: Unilever
  • Predictive Analytics: Apply, Analyze & Interpret: EDUCBA
  • Estrategia y Planificación de Marketing : Universidad de Palermo
  • GenAI Data and Analytics Academy: Starweaver
  • Search Engine Optimization and Content Marketing: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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