• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Web Analytics and A/B Testing Basics

    Skills you'll gain: Web Analytics, Conversion Funnel Analysis, Google Analytics, Performance Measurement, Content Optimization, Analytics, Performance Analysis, Lead Generation, Digital Marketing, Hypertext Markup Language (HTML), Marketing Analytics, Performance Testing, Marketing Strategies, Marketing, Test Planning, Data-Driven Decision-Making, Growth Strategies

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • E

    EDUCBA

    Python for Data Analytics & Predictive Modeling

    Skills you'll gain: Model Evaluation, Sampling (Statistics), NumPy, Pandas (Python Package), Data Literacy, Feature Engineering, Statistical Visualization, Data Analysis, Predictive Modeling, Analytics, Regression Analysis, Predictive Analytics, Statistics, Analysis, Computational Thinking, Data Science, Business Intelligence, Applied Machine Learning, Data Quality, Machine Learning

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    How To Create A Great Marketing Plan And Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing Strategies, Advertising, Marketing Strategy and Techniques, Strategic Marketing, Business Planning, Marketing Effectiveness, Marketing, Customer Acquisition Management, Growth Strategies, Business Marketing, Digital Advertising, Target Market, Digital Marketing, Customer Retention

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Data Analytics and Deep Learning

    Skills you'll gain: NoSQL, Machine Learning Algorithms, Big Data, Model Evaluation, Recurrent Neural Networks (RNNs), Apache Hadoop, Deep Learning, Statistical Analysis, Data Visualization, Data Analysis, Exploratory Data Analysis, Apache Spark, Statistical Methods, Data Presentation, Generative AI, Convolutional Neural Networks, Transfer Learning, Analysis, Data Infrastructure, Machine Learning

    4.4 stars, 44 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.4 (44) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • L

    LearnQuest

    Key Technologies in Data Analytics

    Skills you'll gain: Data Warehousing, Data Persistence, Cloud Deployment, Data Analysis, Data Presentation, Cloud Computing, Data Architecture, Big Data, Cloud Services, Data Infrastructure, Analysis, Analytics, Data Storage, Database Administration, Cloud Infrastructure, Scalability, Data Processing, Extract, Transform, Load, Cloud Platforms, Public Cloud

    3.7 stars, 166 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.7 (166) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Track & Digital Marketing Channels

    Skills you'll gain: Campaign Management, Marketing Channel, Data-Driven Marketing, Digital Advertising, Digital Marketing Campaigns, Marketing Effectiveness, Digital Marketing, Online Advertising, Marketing Analytics, Web Analytics, Cross-Channel Marketing, Performance Metric, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Foundations of Business Analytics with Excel

    Skills you'll gain: Data Storytelling, Data Visualization, Descriptive Statistics, Data Presentation, Statistical Visualization, Business Analytics, Microsoft Excel, Business Analysis, Data-Driven Decision-Making, Spreadsheet Software, Decision Making, Statistics, Analytics, Data Analysis, Predictive Analytics, Business Modeling, Excel Formulas, Descriptive Analytics, Business Risk Management, Complex Problem Solving

    4.7 stars, 5.9K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (5.9K) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IESE Business School

    Marketing: Customer Needs and Wants

    Skills you'll gain: Value Propositions, Brand Management, Customer Analysis, Marketing, Branding, Brand Marketing, Marketing Strategies, Target Market, Product Strategy, Strategic Communication, Brand Awareness, Digital Marketing, Communication Strategies, Brand Strategy, Marketing Planning, Marketing Management, Target Audience, Marketing Communications, Marketing Analytics, Digital Marketing Campaigns

    4.5 stars, 491 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.5 (491) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    DeepLearning.AI

    Applied Statistics for Data Analytics

    Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Data Literacy, Data Visualization, Statistical Hypothesis Testing, Statistical Visualization, Descriptive Statistics, Data Analysis, Analytics, Statistical Methods, Histogram, Plot (Graphics), Probability, Simulations, Probability Distribution, Correlation Analysis, Statistical Inference, Estimation, Sampling (Statistics)

    4.8 stars, 63 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (63) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing Strategies & Innovation

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Predictive Analytics & Modeling with Minitab

    Skills you'll gain: Data-Driven Decision-Making, Minitab, Regression Analysis, Predictive Modeling, Logistic Regression, Statistical Hypothesis Testing, Statistical Analysis, Scatter Plots, Correlation Analysis, Data Analysis, Analytics, Data Analysis Software, Predictive Analytics, Statistical Methods, Descriptive Statistics, Statistical Software, Statistical Modeling, Advanced Analytics, Forecasting, Analysis

    4.8 stars, 25 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (25) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • Y

    Yonsei University

    International Entertainment and Sports Marketing

    Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Marketing Strategies, Innovation, Brand Strategy, Business Strategies, Storytelling

    4.7 stars, 499 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (499) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…424344…552

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok