• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    GenAI for Sales Analytics

    Skills you'll gain: Sales Strategy, Customer Analysis, AI Personalization, Sales, Personalized Campaigns, Generative AI, Customer Insights, Forecasting, Personalized Service, Data-Driven Decision-Making, Revenue Forecasting, Analytics, AI Integrations

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Data-Driven Decision Making in Account Management

    Skills you'll gain: Key Performance Indicators (KPIs), Budget Management, Performance Analysis, Performance Metric, Financial Management, Financial Data, Performance Measurement, Account Strategy, Data Analysis, Account Management, Performance Reporting, Analytics, Data-Driven Decision-Making, Customer Analysis, Data Visualization Software, Customer Data Management, Power BI, Customer Insights, Budgeting, Microsoft Copilot

    Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    Building a Personal Brand for Career Success

    Skills you'll gain: Target Audience, Crisis Management, Brand Strategy, Brand Awareness, Communication, Trustworthiness, Branding, Public Speaking, Brand Management, Storytelling, Professional Development, Digital Brand Strategy, Social Media, Technology Strategies, Innovation

    Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    No-Code AI Essentials: Master AI Concepts & Use Cases

    Skills you'll gain: Responsible AI, Data Ethics, Risking, AI Enablement, Business Priorities, Generative AI Agents, LLM Application, No-Code Development, Governance, Artificial Intelligence, Large Language Modeling, Generative AI, AI Workflows, Needs Assessment, Return On Investment, Feasibility Studies, Agentic systems, Case Studies, Data Quality

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Ace the Computer Science Interview: Strategies for Success

    Skills you'll gain: Verbal Communication Skills, Critical Thinking and Problem Solving, Communication, Critical Thinking, Problem Solving, Composure, Interpersonal Communications, Computer Programming, Communication Strategies, Computer Science, Technical Communication, Planning, Algorithms, Data Structures, Stress Management

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Google Cloud

    Work with Gemini Models in BigQuery

    Skills you'll gain: Gemini, Google Gemini, Generative AI, Predictive Modeling, Google Cloud Platform, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Query Languages, Python Programming, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Processing

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    Emory University

    Mastering Business Essentials: Finance

    Skills you'll gain: Finance, Corporate Finance, Business Valuation, General Finance, Return On Investment, Financial Planning, Financial Acumen, Financial Management, Capital Budgeting, Financial Analysis, Cash Flows, Financial Services, Wealth Management, Investment Management, Investments, Risk Analysis, Banking

    ★ 4.6 (7) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    PracticalGrowth

    Career Effectiveness: Balance, Networking & Collaboration

    Skills you'll gain: Team Collaboration, Sprint Retrospectives, Collaboration, Teamwork, Discussion Facilitation, Communication Strategies, Influencing, Team Building, Business Communication, Communication, Stakeholder Communications, Professional Networking, Productivity, Time Management, Content Strategy, Performance Metric, Data Storytelling, Negotiation, Value Propositions, Proposal Development

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • H

    Harvard Business Review

    Navigate Change and Uncertainty

    Skills you'll gain: Crisis Management, Leadership and Management, Organizational Change, Strategic Leadership, Leadership, Resilience, Team Leadership, Organizational Leadership, Dealing With Ambiguity, Change Management, Adaptability, Team Performance Management, Overcoming Objections, Compassion, Service Recovery, Internal Communications, Performance Improvement, Innovation, Process Improvement, Strategic Communication

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • O

    O.P. Jindal Global University

    Microeconomics: Foundations and Insights

    Skills you'll gain: Economics, Game Theory, Market Dynamics, Socioeconomics, Business Economics, Social Studies, Policy Analysis, Public Policies, Decision Making, Market Analysis, Consumer Behaviour, Supply And Demand, Analysis, Cost Benefit Analysis, Strategic Decision-Making, Competitive Analysis, Production Process, Critical Thinking, Resource Allocation

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Optimize Content for AI Visibility

    Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, ChatGPT, Content Development and Management, Web Content, Prioritization, Performance Reporting

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    RFIs: Streamline Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Supplier Performance Management, Supplier Relationship Management, Procurement, Market Intelligence, Market Research, Data-Driven Decision-Making, Analysis, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…418419420…530

In summary, here are 10 of our most popular marketing strategy courses

  • GenAI for Sales Analytics: Coursera
  • Data-Driven Decision Making in Account Management: Microsoft
  • Building a Personal Brand for Career Success: Packt
  • No-Code AI Essentials: Master AI Concepts & Use Cases: Board Infinity
  • Ace the Computer Science Interview: Strategies for Success: Coursera
  • Work with Gemini Models in BigQuery: Google Cloud
  • Mastering Business Essentials: Finance: Emory University
  • Career Effectiveness: Balance, Networking & Collaboration: PracticalGrowth
  • Navigate Change and Uncertainty: Harvard Business Review
  • Microeconomics: Foundations and Insights: O.P. Jindal Global University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok