Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Michigan
Skills you'll gain: Statistical Modeling, Statistics, Regression Analysis, Statistical Methods, Sampling (Statistics), Statistical Inference, Probability & Statistics, Correlation Analysis, Data Analysis, Statistical Analysis, Statistical Software, Statistical Hypothesis Testing, Predictive Modeling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Video Production, Videography, TikTok, Photo/Video Production and Technology, Visual Storytelling, Cinematography, AI powered creativity, Editing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Data-Driven Marketing, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Return On Investment, Search Engine Marketing, Forecasting, Google Ads, Campaign Planning, Target Audience, Research
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Model Deployment, Fraud detection, Feature Engineering, Exploratory Data Analysis, Model Evaluation, Model Training, Real Time Data, Applied Machine Learning, MLOps (Machine Learning Operations), Data Store, Jupyter, Data Analysis, Data Warehousing, Machine Learning
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Cross-Functional Team Leadership, Matrix Management, Cross-Functional Collaboration, Team Building, Project Management, Project Coordination, Team Management, Coordinating, Goal Setting, Employee Coaching, Leadership, Team Leadership, Organizational Leadership, Team Collaboration, Strategic Leadership, Internal Communications, Influencing, Coordination, Accountability Frameworks, Interpersonal Communications
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Facebook, Social Media Management, Social Media Marketing, Social Media, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Advertising, Advertising Campaigns, Online Advertising, Paid media, Budget Management, Web Presence, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Microsoft Azure, Azure Active Directory, Cloud Computing, Cloud Computing Architecture, Identity and Access Management, Cloud Deployment, Cloud Solutions, Cloud Services, Cloud Infrastructure, Cloud Management, Cloud Security, Role-Based Access Control (RBAC), Azure DevOps, Authentications, Data Governance, IT Security Architecture, Azure DevOps Pipelines, Azure Synapse Analytics, Cyber Governance, Microsoft Copilot
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Surveys, Market Research, Survey Creation, User Feedback, Customer Insights, User Research, Research Methodologies, Customer experience improvement, Client Support, Interrigatories
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Storytelling, Client Services, Presentations, Process Design, Visual Storytelling, Sales Presentations, Brand Strategy, Branding, Workflow Management, Graphic Design, Sales Prospecting, Business Strategy, Proposal Writing, Case Studies, Business Planning, Sales Presentation, Search Engine Optimization, Goal Setting, Web Presence, Creativity
Beginner · Specialization · 1 - 3 Months

Clemson University
Skills you'll gain: Dimensionality Reduction, Model Evaluation, Data Cleansing, Matplotlib, Regression Analysis, Unsupervised Learning, Data Science, Statistical Analysis, Anomaly Detection, Data Preprocessing, Statistical Methods, Data Wrangling, Plot (Graphics), Descriptive Statistics, Data Analysis, Data Visualization Software, Applied Machine Learning, Pandas (Python Package), Data Mining, Data-Driven Decision-Making
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Consulting, Business Consulting, Management Consulting, Project Scoping, Executive Presence, Dashboard, Problem Solving, Verbal Strategic Communication, Research Reports, Strategic Thinking, Complex Problem Solving, Business Communication, Business Analysis, Business Solutions, Business Research, Report Writing, Solution Delivery, Strategic Leadership, Stakeholder Management, Financial Modeling
Advanced · Course · 1 - 3 Months

Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Preprocessing, Predictive Modeling, Risk Modeling, Decision Tree Learning, Credit Risk, Model Training, Predictive Analytics, Feature Engineering, Logistic Regression, Data Analysis, Data-Driven Decision-Making, Model Optimization, Applied Machine Learning, Risk Analysis, Financial Analysis, Machine Learning Methods, Performance Analysis
Mixed · Course · 1 - 4 Weeks