Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Large Language Modeling, Image Analysis, Web Scraping, Data Capture, Computer Vision, LLM Application, Data Collection, Reinforcement Learning, Analytics, Real Time Data, Generative AI Agents, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, People Analytics, Analysis, Automation, Data Presentation, Supervised Learning, Natural Language Processing, Innovation
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Data Analysis Expressions (DAX), Microsoft Excel, Pivot Tables And Charts, Report Writing, Data Modeling, Spreadsheet Software, Business Reporting, Data Analysis, Data Analysis Software, Data Presentation, Data Visualization Software, Data Visualization, Microsoft 365, Productivity Software
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer Insights, Customer Analysis, Data Sharing, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Security, Security Controls, Information Systems Security, No-Code Development, Automation
Intermediate · Course · 1 - 4 Weeks
Madecraft
Skills you'll gain: Email Marketing, Copywriting, Newsletters, Business Writing, Persuasive Communication, Customer Engagement, Content Performance Analysis, Writing, Driving engagement, Storytelling, Content Creation, Marketing Analytics, Content Marketing, Communication Strategies, Blogs, Lead Generation, Target Audience, Business Metrics, Customer Retention, Marketing Strategies
Beginner · Course · 1 - 3 Months

Skills you'll gain: TikTok, Visual Storytelling, Storytelling, Content Creation, Video Production, Scripting, Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Pay Per Click Advertising, Keyword Research, Online Advertising, Target Audience, Digital Advertising, Paid media, Conversion Funnel Analysis, Performance marketing, Campaign Planning, Campaign Management, Advertising Campaigns, Budget Management, Data-Driven Marketing, Forecasting, Bidding, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft PowerPoint, Sales Presentation, Presentations, Sales Presentations, Target Audience, Company, Product, and Service Knowledge, Value Propositions, Microsoft Office, Productivity Software, Business Communication, Business Process
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Graphic and Visual Design, Content Creation, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

American Psychological Association
Skills you'll gain: Descriptive Statistics, Probability & Statistics, Statistical Methods, Probability Distribution, Statistics, Statistical Analysis, Histogram, Data Literacy, Statistical Visualization, Data Analysis, Graphing, Analytical Skills, Arithmetic
Beginner · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Excel Formulas, Microsoft Excel, Excel Macros, Spreadsheet Software, Pivot Tables And Charts, Data Presentation, Proofreading, Data Visualization, Editing, Financial Forecasting, Financial Modeling, Productivity Software, Consolidation, Data Analysis, Data Validation, Financial Data, Trend Analysis, Data Entry, Diagram Design, Visual Basic (Programming Language)
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Web Analytics and SEO, Content Management Systems, Web Analytics, Search Engine Optimization, Web Design, Retail Management, Order Management, Web Design and Development, Promotional Strategies, Web Content, E-Commerce, Content Management, Marketing, Marketing Strategies, Blogs, Web Presence, Digital Marketing Tools, System Configuration, Dashboard, Web Frameworks
Beginner · Course · 1 - 3 Months