• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Data Management: Dictionaries, Quality and Communication

    Skills you'll gain: Data Dictionary, Data Quality, Data Management, Data Cleansing, Data Validation, Data Governance, Data Maintenance, Data Integrity, Case Studies, Disaster Recovery, Communication Strategies, Stakeholder Communications, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    تصويرالبيانات في اكسيل: أنشئ لوحة معلومات تفاعلية

    Skills you'll gain: Dashboard, Dashboard Creation, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Spreadsheet Software, Interactive Data Visualization, Excel Formulas, Data Visualization Software, Metadata Management, Data Analysis

    ★ 4.9 (8) · Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    BigQuery Soccer Data Analysis

    Skills you'll gain: Database Software, Databases, Database Management, SQL, Query Languages, Data Analysis, Data Science, Statistical Analysis

    ★ 3.1 (9) · Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Predict Taxi Fare with a BigQuery ML Forecasting Model

    Skills you'll gain: Model Evaluation, Big Data, Model Training, Predictive Modeling, Google Cloud Platform, Data Access, Applied Machine Learning, Predictive Analytics, Forecasting, Data Management, Machine Learning

    Intermediate · Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    الحصول على البيانات وتنظيفها

    Skills you'll gain: Data Cleansing, Data Processing, Data Wrangling, Data Integration, Data Preprocessing, Data Quality, Data Transformation, Text Mining, Data Management, Data Collection, Web Scraping, Data Import/Export, Data Access

    Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Suivre les actions des visiteurs du site Web à l'aide de Facebook Pixel

    Skills you'll gain: Marketing, Marketing Strategies, Facebook, Web Analytics, Social Media Analytics, Marketing Analytics, Social Media Marketing, Data-Driven Marketing, Customer Insights, Digital Marketing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Track Conversions in GA4

    Skills you'll gain: Google Analytics, Email Marketing, Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Campaign Management, Performance Reporting, Return On Investment

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • H

    HubSpot Academy

    المبيعات الواردة

    Skills you'll gain: Sales Presentation, Sales Presentations, Persona Development, General Sales Practices, Lead Generation, Customer Acquisition Management, Prospecting and Qualification, Sales Prospecting, Sales Strategy, Cold Calling, Sales Process, Target Audience, Phone Sales, Sales Enablement, Prioritization, Customer Engagement, Social Media Campaigns, Social Media Marketing, Communication Strategies, Personalized Service

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • D

    DeepLearning.AI

    Serverless Agentic Workflows with Amazon Bedrock

    Skills you'll gain: Amazon Bedrock, Agentic Workflows, Serverless Computing, Responsible AI, Agentic systems, AI Workflows, Generative AI Agents, Amazon Web Services, AI Security, Cloud Deployment, Customer Relationship Management, Security Controls

    ★ 4.6 (7) · Beginner · Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Campaign Management & Brand Alignment

    Skills you'll gain: Email Marketing, Campaign Management, Presentations, Microsoft Outlook, Oral Expression, Content Performance Analysis, Verbal Communication Skills, Campaign Planning, Workflow Management, Brand Marketing, Email Automation, Marketing Effectiveness, Performance Reporting, Report Writing, Digital Marketing Campaigns, Social Media Campaigns, Marketing Planning, Marketing Automation, Marketing Communications, Marketing Analytics

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    Theoretical Bases of Health and Injury Management

    Skills you'll gain: Kinesiology, Applied Machine Learning, Statistical Machine Learning, Machine Learning Methods, Medical Equipment and Technology, Artificial Intelligence and Machine Learning (AI/ML), Predictive Analytics, Health Technology, Machine Learning, Data-Driven Decision-Making, Epidemiology, Load Balancing, Decision Tree Learning, Health Education, Systems Engineering, Psychological Evaluations

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Microsoft Azure - Data Lake

    Skills you'll gain: Big Data, Data Pipelines, File Systems

    ★ 5 (11) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…389390391…543

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok