• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Avoir plus d’abonnés sur Twitter en publiant un vidéo tweet

    Skills you'll gain: Social Media, Live Streaming, Driving engagement, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Lancer une campagne publicitaire sur Pinterest

    Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Marketing Budgets, Target Market, Content Scheduling, Advertising, Scheduling, Online Advertising, Budgeting, Campaign Planning, Budget Management, Campaign Management, Marketing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Google Cloud

    Getting Started with Vector Search and Embeddings

    Skills you'll gain: Embeddings, Google Cloud Platform, Vector Databases, Text Mining, Cloud Computing

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    Troubleshooting and Solving Data Join Pitfalls

    Skills you'll gain: Exploratory Data Analysis, Google Analytics, Data Integration, Data Manipulation, SQL, Database Administration, Data Validation

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Simulation of Call Centre Operations Using R Simmer

    Skills you'll gain: Simulations, Data Analysis, Process Analysis, Plot (Graphics), Statistical Methods, R Programming, Statistical Analysis, R (Software), Data Visualization, Process Modeling

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Premiers pas avec Studio de création Facebook

    Skills you'll gain: Facebook, Content Scheduling, Social Media Management, Social Media Content, Social Media, Digital Publishing, Social Media Marketing, Content Creation, Web Presence, Driving engagement, Scheduling, Drive Engagement, Photo/Video Production and Technology, Shared Media, Live Streaming, Cross-Channel Marketing, Android Studio

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Google Cloud

    Créer des pipelines de flux de données sur Google Cloud

    Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Google Cloud Platform, Data Integration, Data Architecture, Data Processing, Extract, Transform, Load, Cloud-Based Integration, Big Data, Data Import/Export, Analytics, Data Storage, Data Collection

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    Edureka

    Generative AI for People Management

    Skills you'll gain: Training and Development, Developing Training Materials, Training Programs, Responsible AI, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Gap Analysis, Employee Training, Employee Performance Management, Employee Engagement, AI Personalization, Employee Surveys, Performance Review, Performance Management, Performance Analysis, Artificial Intelligence and Machine Learning (AI/ML), Survey Creation, Data Analysis, Surveys

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Advanced UX Strategies for Product Managers

    Skills you'll gain: UI/UX Strategy, User Experience, User Flows, User Experience Design, Data Storytelling, Journey Mapping, Persona (User Experience), Experience Design, Usability, Design Strategies, User Centered Design, Usability Testing, UI/UX Research, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), Storytelling, Prioritization

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Corporate Finance Institute

    Data Prep for Machine Learning in Python

    Skills you'll gain: Data Preprocessing, Feature Engineering, Data Import/Export, Exploratory Data Analysis, Data Cleansing, Statistical Visualization, Data Literacy, Data Visualization, Data Transformation, Data Analysis, Box Plots, Model Training, Python Programming, Data Science

    Advanced · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Goldman Sachs

    Les bases de la gestion des clients et des concurrents avec Goldman Sachs 10,000 Women  

    Skills you'll gain: Competitive Analysis, Value Propositions, Customer Analysis, Target Market, Business Strategy, Business Development, Competitive Intelligence, Strategic Marketing, Market Research, Consumer Behaviour, Customer Insights, Target Audience, Growth Strategies, Marketing, Market Analysis

    Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • M

    Minnesota State University, Mankato

    Core Human Resources Functions and Strategic Impact

    Skills you'll gain: Human Resource Management, Human Capital, People Analytics, Family and Medical Leave Act of 1993, Performance Metric, Labor Compliance, Employee Relations, People Development, Talent Acquisition, Law, Regulation, and Compliance, Recruitment Strategies, Employee Engagement, Business Ethics, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…387388389…543

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok