• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    كيفية استعمال التطبيق هووتسويت

    Skills you'll gain: Content Scheduling, Hootsuite, Social Media Management, Scheduling, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Content, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    EDUCBA

    Credit Default Prediction with Python: Apply & Analyze

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Preprocessing, Predictive Modeling, Risk Modeling, Decision Tree Learning, Credit Risk, Model Training, Predictive Analytics, Feature Engineering, Logistic Regression, Data Analysis, Data-Driven Decision-Making, Model Optimization, Applied Machine Learning, Risk Analysis, Financial Analysis, Machine Learning Methods, Performance Analysis

    ★ 5 (12) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    Board Infinity

    Master Data Transformation at Scale with Power BI Desktop

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Interactive Data Visualization, Dashboard Creation, Data Presentation, Data Storytelling, Dashboard, Data Visualization Software, Data Security, Data Integration, Data Transformation, Data Integrity, Data Import/Export, Data Management, Data Manipulation, Data Modeling, Software Installation

    ★ 2.8 (6) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Octave for Machine Learning: Data Analysis Mastery

    Skills you'll gain: Plot (Graphics), Scripting, Scientific Visualization, Graphing, Data Visualization, Scripting Languages, Data Visualization Software, Scalability, Text Mining, Statistical Analysis, Time Series Analysis and Forecasting, Statistical Methods, Mathematical Software, File I/O, Software Installation, Numerical Analysis, Mathematical Modeling, Code Reusability, Python Programming, Data Analysis

    Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Как создать рекламную кампанию в Twitter

    Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Online Advertising, Budget Management, Digital Advertising, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing, Bidding

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Glasgow

    Computational Thinking with JavaScript 2: Model & Analyse

    Skills you'll gain: Plot (Graphics), Data Presentation, Data Literacy, Applied Machine Learning, Code Reusability, Analytical Skills, Data Preprocessing, Software Design Patterns, Data Import/Export, Javascript, Computer Programming, Software Development

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Lier des comptes Facebook Ads à Facebook Business Manager

    Skills you'll gain: Meta Ads Manager, Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Online Advertising, Promotional Strategies, User Provisioning, Advertising, Marketing, Business Strategy

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Macquarie University

    전략적 경영으로 경쟁우위 선점하기

    Skills you'll gain: Business Strategy, Strategic Thinking, Growth Strategies, Competitive Analysis, Corporate Strategy, Strategic Marketing, Value Propositions, Organizational Strategy, Customer Analysis, Business Planning, Market Analysis, Market Share, Strategic Decision-Making, New Business Development, Market Opportunities, Market Dynamics, Innovation

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Arizona State University

    总计划案 Final Project

    Skills you'll gain: English Language, Business Writing, Presentations, Executive Presence, Management Reporting, Product Planning, Business Planning, Marketing Budgets, New Product Development, Business Communication, Writing, Marketing Planning, Campaign Management, Internal Communications, Oral Expression, Analysis

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Diseña historias para Instagram y Facebook con Easil

    Skills you'll gain: Instagram, Visual Storytelling, Social Media Content, Animations, Social Media, Content Creation, Facebook, Storytelling, Social Media Marketing, Social Media Strategy, Shared Media, Graphical Tools, Graphics Software, Digital Design, Graphic Design, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Irvine

    데이터 스토리텔링

    Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Data Literacy, Statistical Visualization, Tableau Software, Exploratory Data Analysis, Correlation Analysis, Storytelling, Data Ethics, Data Analysis, Advanced Analytics, Data Integrity

    Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    Introduction to Web Development and HTML Basics

    Skills you'll gain: Development Environment, Integrated Development Environments, Software Installation, Web Analytics and SEO

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…384385386…543

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok