Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: AI Personalization, Personalized Service, Customer Analysis, Customer Engagement, Customer experience strategy (CX), Customer Insights, Driving engagement, Customer Service, Ethical Standards And Conduct, Customer Retention, Operational Efficiency, Predictive Modeling, Continuous Monitoring
★ 4.4 (7) · Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Health Disparities, Health Equity, Health Policy, Systems Thinking, Health Informatics, Epidemiology, Public Health, Economics, Policy, and Social Studies, Social Justice, Community Health, Health Systems, Social Impact, R (Software), Data Analysis, Data Literacy, Health Promotion, R Programming, Data Visualization, Data-Driven Decision-Making
★ 4.7 (16) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Business Research, Marketing, Market Research, Branding
★ 4.2 (6) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Exploratory Data Analysis, Statistical Process Controls, Six Sigma Methodology, Statistical Hypothesis Testing, Lean Six Sigma, Statistical Analysis, Continuous Improvement Process, Data Analysis, Analysis, Process Analysis, Process Improvement, Quality Improvement, Statistical Methods, Quality Monitoring, Quality Control, Process Improvement and Optimization, Root Cause Analysis, Data-Driven Decision-Making, Statistics, Statistical Inference
★ 4.6 (19) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Slack (Software), Collaborative Software, Calendar Management, Marketing Materials, Content Creation, Marketing Design, Content Marketing, Corporate Communications, Shared Media, Facebook, Social Media Content, Graphic Design, User Accounts, Marketing Communications, Multimedia, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Customer Retention, Sales Strategy, Upselling, General Sales Practices, Customer Acquisition Management, Revenue Management, Selling Techniques, Customer Relationship Building, Telecommuting, Growth Strategies, Promotional Strategies, Entrepreneurship, Product Promotion, Customer Service, Search Engine Optimization, Subcontracting, Copywriting
Mixed · Course · 1 - 3 Months

Skills you'll gain: Underwriting, Insurance, Insurance Policies, Lending and Underwriting, Actuarial Science, Risk Analysis, Risk Modeling, Financial Industry Regulatory Authorities, Financial Services, Risk Management, Risk Management Framework, Risk Mitigation, Financial Regulation, Estimation, Regulatory Compliance, Financial Regulations, Data-Driven Decision-Making, Analytics, Finance, Business
★ 5 (22) · Mixed · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: AI literacy, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing, Economics, Economics, Policy, and Social Studies, Analysis, Critical Thinking
★ 4.4 (9) · Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Conversion Funnel Analysis, Process Analysis, Web Analytics, Digital Analysis, Process Optimization, Dashboard, Process Design, Customer experience improvement, Driving engagement, Consolidation, Process Improvement and Optimization, Customer Analysis, Key Performance Indicators (KPIs), Business Metrics, Data-Driven Decision-Making, Event Monitoring
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Ggplot2, Plot (Graphics), Data Cleansing, Tidyverse (R Package), Data Wrangling, Data Transformation, Data Visualization, R Programming, Data Manipulation, Statistical Visualization, R (Software), Data Analysis, Data Management, Pivot Tables And Charts
★ 4.6 (10) · Intermediate · Guided Project · Less Than 2 Hours
Scrum Alliance
Skills you'll gain: AI Product Strategy, AI Enablement, Product Planning, Brainstorming, AI powered creativity, Product Strategy, Agile Product Development, Strategic Thinking, Generative AI, Decision Intelligence, Ideation, Customer Insights, Market Intelligence, Customer Analysis, Market Analysis, Research Reports, AI Integrations, Data-Driven Decision-Making, Forecasting, Scrum (Software Development)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Descriptive Statistics, A/B Testing, Classification And Regression Tree (CART), Dashboard, Dashboard Creation, Model Evaluation, Model Deployment, Data-Driven Decision-Making, Risk Analysis, Histogram, Statistical Inference, Descriptive Analytics, Simulations, Predictive Modeling, Regression Analysis, Data Visualization, MLOps (Machine Learning Operations), Decision Making, Decision Tree Learning, Keras (Neural Network Library)
Intermediate · Specialization · 3 - 6 Months