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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    STARWEAVER

    Build a Data Warehouse Using BigQuery

    Skills you'll gain: Data Warehousing, Data Architecture, SQL, Business Intelligence, Data Pipelines, Data Modeling, Data Management, Data-Driven Decision-Making, Query Languages, Business Analytics, Data Transformation, Performance Tuning, Cloud Computing, Cloud Management, Scripting, Python Programming

    ★ 4.3 (7) · Advanced · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • F

    Fundação Instituto de Administração

    Análise de Segmentação de Mercado

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Customer Insights, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, R (Software), Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Descriptive Statistics, Statistical Modeling, Data Strategy, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    Introduction to NLP and Syntactic Processing

    Skills you'll gain: Natural Language Processing, Text Mining, Markov Model, Data Preprocessing, Python Programming, Applied Machine Learning, Classification Algorithms, Algorithms, Probability & Statistics, Dependency Analysis

    ★ 4.7 (6) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    Revolución en los medios deportivos: estrategias innovadoras

    Skills you'll gain: Media and Communications, Digital Media Strategy, Social Media Strategy, Content Creation, Social Media, Marketing Strategies, Storytelling, Brand Management, Video Production, Branding, Target Audience, Revenue Management, Online Advertising, E-Commerce, Innovation, Augmented and Virtual Reality (AR/VR), Influencing, Business Modeling, Game Theory, Ethical Standards And Conduct

    Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Corporate Finance Institute

    Classification - Fundamentals & Practical Applications

    Skills you'll gain: Classification Algorithms, Model Evaluation, Machine Learning Algorithms, Model Training, Logistic Regression, Predictive Modeling, Applied Machine Learning, Supervised Learning, Advanced Analytics, Scikit Learn (Machine Learning Library), Performance Metric

    ★ 4.4 (7) · Advanced · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Prompt Engineering for All Employees

    Skills you'll gain: Responsible AI, AI literacy, Prompt Patterns, Prompt Engineering, AI Enablement, AI Personalization, Communication Strategies, Artificial Intelligence, Generative AI, Communication, AI Integrations, Business Communication, Business Process Automation, Automation, Critical Thinking, Verification And Validation, Business Operations

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery

    Skills you'll gain: Google Gemini, Gemini, Big Data, Data Analysis, Exploratory Data Analysis, AI Enablement, Data Wrangling, Data Preprocessing, Generative AI, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Graduate Admission Prediction with Pyspark ML

    Skills you'll gain: Data Cleansing, PySpark, Data Manipulation, Data Preprocessing, Data Processing, Apache Spark, Data Analysis, Applied Machine Learning, Predictive Modeling, Big Data, Machine Learning, Regression Analysis, Model Training

    ★ 4.7 (34) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Getting Started with Pinterest

    Skills you'll gain: Pinterest, Shared Media, Professional Networking, Visual Storytelling, Organizational Skills, User Accounts, Social Media, Collaboration, Project Portfolio Management, Brainstorming, Ideation, Driving engagement, Research

    ★ 4.4 (7) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Exploratory vs Confirmatory data analysis using Python

    Skills you'll gain: Exploratory Data Analysis, Spatial Data Analysis, Tree Maps, Plot (Graphics), Plotly, Data Analysis, Data Visualization, Statistical Visualization, Interactive Data Visualization, Data Visualization Software, Jupyter, Statistical Analysis, Quantitative Research, Pandas (Python Package)

    ★ 4.9 (10) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create an infographic with Infogram

    Skills you'll gain: Data Storytelling, Infographics, Data Visualization, Visual Storytelling, Storytelling, Diagram Design, Data Analysis, Graphic and Visual Design

    ★ 4.9 (9) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Sales Prospecting Mastery with Lemlist: AI-Driven Strategies

    Skills you'll gain: Lead Generation, Personalized Campaigns, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Prospecting and Qualification, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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