Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Duke University
Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Statistical Reporting, Statistical Analysis, Statistics, Data Analysis, Probability & Statistics, Statistical Methods, Data Analysis Software, Statistical Software, R Programming, Sampling (Statistics), Probability Distribution
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Unsupervised Learning, Supervised Learning, Regression Analysis, Applied Machine Learning, Statistical Modeling, Machine Learning Algorithms, PyTorch (Machine Learning Library), Statistical Methods, Statistical Machine Learning, Machine Learning, Predictive Analytics, Predictive Modeling, Machine Learning Software, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Classification Algorithms, Logistic Regression, Unstructured Data, Model Evaluation, Dimensionality Reduction
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Quality, Data Lakes, Data Governance, Data Validation, Google Cloud Platform, Data Analysis, Data Warehousing, Query Languages
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Retail Store Operations, Competitive Analysis, Business Strategy, Organizational Strategy, Strategic Thinking, Market Analysis, Organizational Structure, Case Studies, Business Strategies, Strategic Planning, Sustainable Business, Market Share, Customer Analysis, Organizational Development, Talent Management, Strategic Decision-Making, Intellectual Property, Financial Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Internal Communications, Organizational Structure, Strategic Communication, Stakeholder Communications, Technical Communication, Stakeholder Engagement, Organizational Effectiveness, Collaborative Software, Team Management
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Data Manipulation, Data Cleansing, Data Quality, Data Preprocessing, Tidyverse (R Package), Data Transformation, R Programming, Text Mining, Data Validation, Generative AI, Anomaly Detection
Beginner · Course · 1 - 3 Months

Skills you'll gain: Looker (Software), Maintainability, Usability Testing, Exploratory Data Analysis, Data Dictionary, Data Literacy, Data Visualization, Data Analysis
Intermediate · Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Product Design, Product Management, Interviewing Skills, Product Lifecycle Management, Product Roadmaps, Case Studies, Stakeholder Communications, Portfolio Management, Estimation, Product Strategy, Storytelling, Technical Communication, Communication, Analysis, Complex Problem Solving, Prioritization, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Cloud Platform, Data Pipelines, Big Data, Data Presentation, Email Automation, Data Processing, Kubernetes, Data Analysis, Microservices, Application Development
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Responsive Web Design, Search Engine Optimization, Web Content Accessibility Guidelines, HTML and CSS, Web Design and Development, Web Analytics and SEO, Web Development, Javascript, Frontend Performance, Browser Compatibility
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Governance, Talent Management, Competitive Analysis, Sales Operations, Sales Management, Sales Strategy, Sales, Market Share, Sales Enablement, Organizational Structure, Workforce Planning, Performance Improvement, Performance Measurement, Operational Excellence, Talent Acquisition, Strategic Marketing, Compensation Strategy, Brand Strategy, Revenue Management, Disaster Recovery
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Data Analysis Expressions (DAX), Ad Hoc Analysis, Data Analysis, Exploratory Data Analysis, Data Visualization Software
Beginner · Project · Less Than 2 Hours