Marketing Analytics Courses
Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Popular Marketing Analytics Courses and Certifications
Johns Hopkins University
Skills you'll gain: Apache Hadoop, Big Data, Apache Hive, Apache Spark, NoSQL, Data Infrastructure, File Systems, Data Processing, Data Management, Analytics, Data Science, Databases, Data Integration, SQL, Query Languages, File I/O, Data Architecture, Data Manipulation, Distributed Computing, Performance Tuning
Google Cloud
Skills you'll gain: Google Sheets, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Google Workspace, Collaborative Software, Descriptive Statistics, Descriptive Analytics, Data Presentation, Data Manipulation, Data Management, Cloud Computing
Minnesota State University, Mankato
Skills you'll gain: Branding, Brand Loyalty, Brand Awareness, Brand Strategy, Marketing Psychology, Brand Marketing, Brand Management, Strategic Marketing, Psychology, Marketing Strategies, Marketing, Expectation Management, Marketing Planning, Marketing Strategy and Techniques
Skills you'll gain: Prompt Engineering, Miro AI, Prompt Patterns, Generative AI Agents, Prompt Engineering Tools, Responsible AI, AI Product Strategy, No-Code Development, Generative AI, Workflow Management, Email Automation, Process Design, ChatGPT, Customer Analysis, Content Performance Analysis, Customer Data Management, Customer Inquiries, Customer and Client Support, AI Workflows, Emotional Intelligence
Skills you'll gain: Microsoft Excel, Data Validation, Customer Data Management, Excel Formulas, Microsoft 365, Customer Relationship Management, Customer Support, Spreadsheet Software, Customer Service, Data Security, Data Management, Data Integrity, Invoicing, User Accounts, Editing
Coursera
Skills you'll gain: Constructive Feedback, Advertising Campaigns, Advertising, Brand Strategy, Project Management, Marketing Effectiveness, Strategic Communication, Branding, Brand Management, Creative Design, Strategic Thinking, Creative Thinking, Strategic Partnership, Agentic systems
Logical Operations
Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Data Modeling, Data Analysis, Microsoft Excel, Interactive Data Visualization, Advanced Analytics, Business Intelligence, Data Analysis Software, Statistical Analysis, Time Series Analysis and Forecasting, Microsoft PowerPoint, Microsoft 365, Query Languages
Skills you'll gain: Matplotlib, Data Storytelling, Data Presentation, Scientific Visualization, Visualization (Computer Graphics), Interactive Data Visualization, Plot (Graphics), Data Preprocessing, Statistical Visualization, E-Commerce, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Computer Graphics, Descriptive Statistics, Graphing, Data Analysis, Layout Design, Data Visualization, Python Programming
Google Cloud
Skills you'll gain: SQL, Data Validation, Data Access, Query Languages, Data Analysis, Google Analytics
Johns Hopkins University
Skills you'll gain: Regression Analysis, Logistic Regression, Correlation Analysis, Statistical Inference, Model Evaluation, Statistical Methods, Statistics, Data Analysis, Statistical Modeling, Statistical Analysis, Mathematical Modeling, Probability & Statistics, Predictive Modeling, Probability
Skills you'll gain: Looker (Software), Pivot Tables And Charts, Data Modeling, Exploratory Data Analysis, Data Analysis, Query Languages
Johns Hopkins University
Skills you'll gain: Data Visualization, Data Visualization Software, Statistical Visualization, Data Storytelling, Data Manipulation, Data Presentation, Dashboard Creation, Statistical Reporting, Data Wrangling, Dashboard, Data Analysis, Data Cleansing, Plot (Graphics), R (Software), R Programming, Tidyverse (R Package), Data Preprocessing, Data Transformation, Graphic and Visual Design, Data Import/Export
