• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Multi-Table data analysis with Tableau: Customer Analysis

    Skills you'll gain: Dashboard, Dashboard Creation, Interactive Data Visualization, Tableau Software, Data Presentation, Data Import/Export, Data Visualization, Data Literacy, Data Visualization Software, Business Intelligence, Data Analysis, Data Integration, Data Modeling

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Vector Search with NoSQL Databases using MongoDB & Cassandra

    Skills you'll gain: Vector Databases, MongoDB, NoSQL, Embeddings, Databases, Apache Cassandra, Text Mining, Query Languages, Image Analysis, Node.JS, Database Application

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Sector Investing

    Skills you'll gain: Investments, Portfolio Risk, Portfolio Management, Risk Management, Investment Management, Equities, General Finance, Securities Trading, Market Trend, Market Opportunities, Performance Analysis, Stock Rotation, Business Economics, Market Dynamics, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Applied Machine Learning with Python

    Skills you'll gain: Model Evaluation, Supervised Learning, Machine Learning Methods, AI Personalization, Classification Algorithms, Machine Learning, Model Training, Logistic Regression, Model Optimization, Data Analysis, Driving engagement, Persona (User Experience)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Power BI Essentials and Advanced Techniques

    Skills you'll gain: Power BI, Data Modeling, Data Analysis Expressions (DAX), Data Transformation, Data Wrangling, Data Processing, Interactive Data Visualization, Business Intelligence, Data Visualization Software, Data Integration, Data Import/Export, Time Series Analysis and Forecasting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of B2B Selling in Tech

    Skills you'll gain: Sales Pipelines, Prospecting and Qualification, Sales Development, Sales Process, Persuasive Communication, Communication, Value Propositions, B2B Sales, Technical Sales, Sales Prospecting, Overcoming Objections, Communication Strategies, Customer Relationship Management (CRM) Software, Product Demonstration, Sales, Sales Strategy, Lead Generation, Market Analysis, Market Dynamics, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Optimization: Grow Your Presence

    Skills you'll gain: TikTok, Content Performance Analysis, Content Optimization, Social Media Analytics, Data-Driven Marketing, Content Strategy, Social Media Content, Marketing Analytics, Strategic Partnership, E-Commerce, Live Streaming, Direct Selling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Curiosity: A Necessary Ingredient for Successful Innovation

    Skills you'll gain: Curiosity, Design Thinking, Persona Development, Innovation, Customer Analysis, Target Audience, Creative Problem-Solving, Customer Insights, Market Research, Entrepreneurship, User Feedback, Customer Engagement, Problem Solving, Communication, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Simplilearn

    Introduction to Meta Business Suite Training

    Skills you'll gain: Meta Ads Manager, Content Performance Analysis, Social Media Management, Instagram, Social Media Campaigns, Facebook, Content Scheduling, Social Media, Advertising Campaigns, Online Advertising, Social Media Analytics, Collaborative Software, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Collaboration, Content Marketing, Drive Engagement, Sales

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Corporate Fraud: Detect, Prevent & Implement Controls

    Skills you'll gain: Fraud detection, Sarbanes Oxley Act (SOX) Compliance, Financial Controls, Auditing, Financial Statement Analysis, Financial Statements, Financial Auditing, Internal Controls, Investigation, Internal Auditing, Financial Regulations, Compliance Management, Financial Analysis, Anomaly Detection, Risk Control, Business Ethics, Compliance Reporting, Case Studies, Advanced Analytics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Process Map using a Canva Template

    Skills you'll gain: Canva (Software), Process Modeling, Digital Design, Design, Diagram Design, Graphic and Visual Design, Graphic and Visual Design Software, User Accounts, Business

    4.4
    Rating, 4.4 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    الاستراتيجية التنافسية

    Skills you'll gain: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Competitive Intelligence, Product Strategy, Corporate Strategy, Strategic Partnership, Strategic Decision-Making, Market Opportunities, Market Analysis, Go To Market Strategy, Market Dynamics, New Product Development, Design and Product, Innovation, Coordination

    Mixed · Course · 1 - 3 Months

1…350351352…543

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok