Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Business Modeling, Product Lifecycle Management, Customer Analysis, Operational Analysis, Entrepreneurship, Leadership and Management, Business Planning, Engineering Management, Market Analysis, People Management, New Product Development, Governance, Engineering
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sales Process, Prompt Engineering, Sales, Sales Presentations, Microsoft Copilot, Product Knowledge, Sales Pipelines, Value Propositions, Personalized Campaigns, Selling Techniques, Microsoft PowerPoint, AI literacy, Presentations, Responsible AI, AI Personalization, Verbal Communication Skills, AI Workflows, Customer Relationship Management
Advanced · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Financial Auditing, Process Design, Workflow Management, Artificial Intelligence, AI Enablement, AI Integrations, Emerging Technologies, Artificial Intelligence and Machine Learning (AI/ML), Digital Transformation, Natural Language Processing, Cost Benefit Analysis, Scalability, Data Management
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Events and Conferences, Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications, Design Elements And Principles
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Prompt Engineering, LLM Application, Generative AI Agents, Vibe coding, Agentic Workflows, Agentic systems, Sales Enablement, Large Language Modeling, Email Automation, AI Workflows, Sales Process, Marketing Automation, Sales Development, Lead Generation, AI Integrations, Development Environment, Application Deployment, Web Development Tools
Mixed · Course · 1 - 3 Months

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Data Storytelling, Data Presentation, Business Analytics, Excel Formulas, Ad Hoc Reporting, Analytics, Data Visualization, Data Analysis, Performance Reporting, Data Synthesis, Statistical Reporting, Analytical Skills, Scalability, Data Compilation, Data Manipulation, Operational Efficiency
Mixed · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Power BI, Dashboard Creation, Dashboard, Collaborative Software, Collaboration, Data Sharing, Microsoft Power Platform, Microsoft Excel, Business Intelligence, Microsoft 365, Interactive Data Visualization, Microsoft PowerPoint, Data Analysis Software, Performance Tuning, Data Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Big Data, Data Processing, Data Analysis, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Facebook, Driving engagement, Social Media Analytics, Social Media, Social Media Marketing, Target Audience, Instagram, Customer Insights, Advertising Campaigns, Advertising, Digital Advertising, Web Analytics, Social Work
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Anomaly Detection, Data Preprocessing, Machine Learning Methods, Data Mining, Applied Machine Learning, Feature Engineering, Data Analysis, Correlation Analysis, Algorithms
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Software Quality Assurance, Quality Assurance, Software Testing, Test Tools, Jira (Software), Regression Testing, Development Testing, Functional Testing, Software Quality (SQA/SQC), Test Planning, Test Case, Technical Communication, Issue Tracking, Agile Methodology, Software Development, Agile Project Management, Risk Management, User Interface and User Experience (UI/UX) Design, Data Analysis, Problem Solving
Beginner · Course · 1 - 4 Weeks
Yonsei University
Skills you'll gain: Capital Budgeting, Financial Statement Analysis, Business Valuation, Financial Statements, Strategic Decision-Making, Financial Analysis, Entrepreneurial Finance, Financial Data, Financial Forecasting, Financial Modeling, Entrepreneurship, Market Analysis, Cash Flows, Cash Flow Forecasting, Business Research, Business Analysis
Beginner · Course · 1 - 3 Months